Brand Manager (M/F) - Rabat

Company :

Created in 2003, under the authority of the Ministry of Agriculture and Maritime Fisheries, the Royal Society for the Encouragement of Horses (SOREC) has as its main missions the supervision of breeding, the development of horse racing, and the management of horse racing games in Morocco.

By virtue of its mission, SOREC ensures the supervision of racing societies, supports breeding programs as a partner of breeders' associations, and works to improve national equestrian infrastructure.     

In addition to this, SOREC is engaged in a policy aimed at improving the competitiveness of Moroccan breeding and revitalizing the horse market.

SOREC covers the entire country with 5 stud farms, 43 covering stations, and 11 equestrian breeding promotion centers, in addition to numerous collaborations with the main equine associations in the kingdom.

Company culture :

Sorec is characterized by a strongly collaborative culture, where people, trust and employee well-being are central to the organization’s way of working. The company promotes high-quality working relationships, team cohesion and a close, supportive leadership style. This collaborative foundation is complemented by a moderate innovation focus, fostering initiative and openness to new ideas. A structured organizational framework supports operational efficiency, while competitive performance plays a more limited role.

Job :

Do you aspire to join a dynamic and innovative team? Discover the opportunity to make your talent shine in an environment where every idea counts and where you can truly impact the future. Apply today and transform your career!

Reporting to the Marketing Department, your main mission is to develop the Brand Management activity to strengthen brand awareness and stimulate sales growth. As such, your main activities will be:

Brand Strategy

• Lead the brand strategy (SOREC game) in consultation with the communication teams.
• Manage the brand identity and image of products by developing graphic charters and fostering brand culture for different targets and formats.
• Deploy the new brand identity within the sales network and design its environment.

Communication and CRM

• Collaborate in the implementation of the multi-target CRM strategy for the entire establishment's activity.
• Deploy the multi-channel product and service communication strategy.
• Develop creative briefs in line with the brand strategy to create innovative communication tools and coordinate communication teams.

Market Watch and Analysis

• Conduct continuous monitoring of the market, products, and competitors to stay informed about industry trends and developments.
• Collect and analyze relevant data to identify market opportunities and threats.
• Follow new consumer trends and innovations in the field to adapt marketing strategies.

Marketing Studies and Planning

• Manage the company's qualitative studies.
• Study and define multi-channel customer journeys in racecourses and points of sale using an innovative consumer approach.
• Gain a thorough understanding of the market through in-depth analyses, market studies, and qualitative and quantitative research.
• Participate in the development of the marketing plan by providing insights from studies to make informed decisions.
• Plan actions, budget, and ensure follow-up.
• Develop long-term forecasts, considering market changes.

Performance Management

• Analyze the impact of past activities and prepare a future plan to attract new target audiences.
• Manage the marketing budget and associated plans.

Required profile :

As a potential candidate:

• You have a Bachelor's or Master's degree (Bac+4/5) in Business, Marketing, Economics, or equivalent, with 2 to 5 years of experience in a similar role.

Required Skills:

• You have solid knowledge of Brand Management.
• You master strategic and operational Marketing.
• You master graphic and computer tools.
• You master brand strategy.
• You master writing techniques.
• You have knowledge of market analysis and competitive intelligence.
• You have a sense for data collection, analysis, and interpretation.
• You are oriented towards strategy, brand, and results.
• You have a sense for detail, analysis, and synthesis.
• You have a sense for planning and organization.
• You have the ability to propose ideas and make decisions.
• Able to solve problems and withstand stress.
• Sense of aesthetics and innovation.
• Team spirit.

Head office address :

Desired personality traits :

Search for new things / novelty Extraversion Ambition Flexibility Organization