Brand Manager - Casablanca

Company :

KITEA Group is a leading player in the furniture and decoration sector in Morocco for over 30 years, operating throughout the Moroccan territory with the largest network of owned stores. Our commitment to quality, innovation, and excellent customer service is constant. Our products, combining avant-garde design, proven durability, and competitive pricing, are designed to meet all preferences and needs. At KITEA, we are always aware of changes, we anticipate, and we constantly adapt to the needs of our different markets. By combining our iconic brands KITEA and KITEA KITCHEN with our exclusive international partnerships ROCHE BOBOIS, ASHLEY HomeStore, and CASA Shop, our ambitions are clear. Through the strength of our brands, we are expanding beyond our borders and aim to become the No. 1 reference player on the African continent.

Our recent achievements: 

In November 2023, we unveiled our new state-of-the-art store covering over 10,000 m² in our Viva Park center in Casablanca, with an investment of over 270 million dirhams. In April 2023, it was KITEA Géant Agadir's turn to open its doors in our shopping center, spanning over 42,000 m² of retail space. The new generation of KITEA Géant? Nothing less than the largest furniture stores in Morocco. With a multitude of stores already to our credit, we plan to unveil more openings in 2024 in Casablanca, Kénitra, Laayoune, and Tétouan. We have also expanded our international presence with openings in Kenya in 2022 and Ghana in 2023. We also have the largest logistics center in Morocco to support our growth and, in the same vein, our headquarters has doubled in size (from 1,000 m² to 2,000 m²).

The talents we are looking for:

We are expanding our family by recruiting talents who share our values: Passion, Leadership, Innovation, Integrity, and Transparency. If you recognize yourself in these values and have boundless ambitions, join us. We are looking for profiles for our Purchasing, Marketing, E-Commerce teams, as well as for all our support functions and of course in our stores, at all levels of experience.

Why join us:

We are not just a company, we are a certified "Best Place to Work" organization. Well-being at work is at the heart of our priorities, and we are committed to maintaining our high standards. We value your skills, your experience, and your mindset. Our culture is based on diversity, inclusion, open communication, and transparency. At KITEA, we invest in our employees and offer a supportive environment to develop your ideas, in a spirit of trust, respect, and teamwork. Our goal: to attract and retain the best talents.

Company culture :

Kitea is characterized by a corporate culture centered on collaboration, where teamwork, trust and strong human relationships play an essential role. The company promotes close leadership that supports employee engagement, accountability and development. This collaborative foundation is strengthened by an openness to innovation, encouraging agility, creativity and adaptation to market changes. It also relies on a structured organization and a performance-oriented mindset, ensuring efficiency, reliability and a focus on results.

Job :

Reporting to the Marketing Department, you will participate in the development of the brand and contribute to the implementation of the company's marketing strategy.

Your main responsibilities will be:

Participate in the development and deployment of the marketing strategy and annual action plans;
Monitor the performance of marketing actions through key performance indicators (KPIs) and propose optimization recommendations;
Conduct market analyses, competitor monitoring, and consumer behavior studies;
Lead the deployment of communication campaigns and marketing activations across various channels;
Coordinate partner agencies and various internal stakeholders;
Ensure the management and monitoring of cross-functional projects related to the development and visibility of the brand;
Be proactive in strengthening the brand's notoriety, attractiveness, and market positioning.

Required profile :

With a higher education degree (Bac+5) in Marketing, Communication, Commerce, or equivalent, you have at least 5 years of experience in a marketing role, ideally in brand management.

The ideal candidate has the following skills:

Excellent command of strategic and operational marketing fundamentals;
Good analytical and synthesis skills;
Strong sensitivity to brand issues and customer experience;
Creativity, autonomy, and initiative;
Ability to manage multiple projects simultaneously and work transversally;
Results-oriented and proficient in marketing performance indicators;
Excellent interpersonal and communication skills;
Ease in coordinating internal teams and external partners.

Experience in the retail or mass distribution sector is a plus.

Head office address :

Desired personality traits :

Search for new things / novelty Extraversion Flexibility Ambition Organization