Business Analyst Data - Casablanca
IT / Electronics - Marketing / ebusiness - Secteur Agri-food
- Mid Level (3 to 5 years) - Senior (5 to 10 years)
- 1 job(s) in Casablanca and region - Morocco
- Master or PhD Minimum - Engineering School - Business School
Search for new things / novelty Extraversion Flexibility Need for reflection Need for autonomy Involvement at work Ambition Organization
- Permanent contract
- Teleworking : No
Company :
Founded in 1986 and listed on the Casablanca Stock Exchange since 2008, the Moroccan group LabelVie is a key economic player and a leader in supermarkets in Morocco.
In 2009, by signing a franchise agreement with the Carrefour Group, it gained access to its purchasing center to optimize and diversify its sourcing. It thus became the first multi-format player in large-scale retail in Morocco by operating Carrefour hypermarkets, Carrefour Market supermarkets, and the Atacadao hypercash format.
The LabelVie Group presents a sustained development plan each year, thus strengthening its territorial presence with its 121 stores spread across 27 cities in the kingdom and its 3 logistics platforms. In 2020, it welcomed 50 million visitors and achieved a turnover of 11 billion dirhams.
Convinced that its success depends on the success of all its employees, the LabelVie Group is one of the leading private employers in Morocco and places people at the center of all its concerns. More than 8,500 employees, including 30% women, work every day to make the LabelVie Group the leader in supermarkets in Morocco.
Join an ambitious group that believes in challenges, creating added value, and social commitment!
Company culture :
Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.
Job :
- Analyze customer data (CRM, loyalty, marketing campaigns) to produce business insights.
- Define, monitor, and optimize loyalty program KPIs.
- Design dashboards and reports for business teams and management.
- Identify opportunities for marketing optimization and customer performance.
- Work closely with the Data, CRM, and Marketing teams.
Required profile :
Profile sought:
- Master's degree (Bac+5) with specialization in data / statistics / marketing.
- 3 to 5 years of experience in Business Analysis, ideally in a customer-focused environment.
- Strong analytical skills, ability to synthesize information, and business acumen.
- Proficiency in reporting and data visualization tools.
- Loyalty program experience is a plus.
Head office address :
Casablanca 20000 Casablanca
Desired personality traits :
Search for new things / novelty Extraversion Flexibility Need for reflection Need for autonomy Involvement at work Ambition Organization
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