Business Development Manager - CFO/CFA - Casablanca

Company :

A pioneer in urban planning in Morocco for over 25 years, Lamalif Group contributes to the aesthetics of cities and territories. We rethink urban development standards, reinvent public lighting, and concretely improve the daily lives of residents.

Our success relies on a detailed analysis of needs and future evolutions of urban spaces.

Our ambition is to actively participate in the development of new business hubs while strengthening our leadership position. This momentum is made possible by our expertise, our high standards, and our passion for innovation.

Building on its know-how and multi-technical experience - as a major player in public lighting, urban furniture, and energy services - Lamalif Group develops, deploys, and maintains innovative solutions for territories. Our goal: to sustainably improve citizens' safety, comfort, and well-being.

Lamalif Group continues its development by relying on a solid strategy and strong values that we are deeply committed to: commitment, kindness, and integrity - unchanging foundations.

Why join us?

• Participate in innovative and sustainable projects.
• Grow in a dynamic and collaborative environment.
• Develop your skills through continuous training and personalized career management.
• Benefit from real opportunities for professional advancement.

Together, let's build smarter, more efficient, and more environmentally friendly infrastructure.

Join those who illuminate the cities of tomorrow and give meaning to your career.

Job :

Reporting to the Director of the CFO/CFA Business Unit (High Current / Low Current), the Business Development Manager is responsible for identifying, creating, and qualifying new business opportunities in their target markets. They are a growth engine for the company, with a proactive and "Outside-In" approach: understanding market dynamics and customer needs to generate business and open new accounts.

They act upstream in the sales cycle, transforming market signals into qualified opportunities, and then ensuring their structured handover to the closing sales teams.

The Business Unit covers three complementary technical areas - High Current (CFO), Low Current (CFA: video surveillance, security and access control, sound systems, BMS/BMS, VDI, active networks…) and Technical Lighting (controlled by DMX/KNX/DALI) - united under a differentiating "one-stop-shop" positioning. The Business Development Manager champions this integrated value proposition and actively develops commercial synergies between the three areas.

They are specifically responsible for:

• Identifying and developing new priority markets, segments, or geographic areas
• Carrying out active and structured prospecting to generate new business opportunities
• Conducting continuous market watch (projects, tenders, trends, key players)
• Building and maintaining a qualified, reliable, and up-to-date opportunity pipeline
• Defining account entry strategies and identifying the right access levers (specifiers, partners, decision-makers)
• Mapping customer ecosystems
• Developing strategic partnerships to accelerate opportunity generation
• Managing upstream sales cycles until advanced qualification and handover to KAMs
• Contributing to tender responses during the identification and pre-qualification phase
• Ensuring the quality of CRM data and upstream forecasting
• Capitalizing on field feedback and market knowledge
• Promoting the integrated multi-trade offering (CFO, CFA, Technical Lighting) and developing cross-selling between the three areas to maximize value per account

Required profile :

• Education: Master's degree from a business or engineering school
• Experience: Minimum 10 years in B2B/B2G business development, ideally in the energy, public lighting, urban infrastructure, public services, or energy efficiency solutions sectors. Experience in low current fields (electronic security, video surveillance, access control, active networks, VDI, BMS/BMS…) and/or technical lighting (architectural or sports) is a decisive asset for this cross-functional role covering all three areas of the BU.

Key Skills: business development and prospecting for large public and private accounts; identification, qualification, and structuring of complex opportunities; mastery of long sales cycles and public tenders; sales pipeline management and CRM tools; understanding of technical, economic, and regulatory issues in energy and public lighting; development of strategic partnerships and management of a network of specifiers; high-level commercial negotiation; business case construction; knowledge of low current and technical lighting fields (DMX/KNX/DALI); knowledge of ecosystem manufacturers (Schneider, ABB, Cisco, Axis, Philips); mastery of quality requirements (ISO 9001).

Soft Skills: entrepreneurial and results-oriented mindset, commercial rigor and discipline, perseverance and resilience, influencing and communication skills, autonomy and initiative.

Location & Mobility:

• Position based at headquarters (Marrakech/Rabat), with national reach. Frequent travel within the national territory (field prospecting, account visits, trade shows). Fluent French is essential; professional English is required; Arabic is appreciated.

What we offer:

• Permanent contract (CDI)
• Remote work: no
• Tools: ERP SAGE X3/CRM, technical support (technical department & suppliers)

Head office address :

Desired personality traits :

Search for new things / novelty Respect of the rules Extraversion Will to persuade Intuition / spontaneity Need for reflection Ambition Organization