Business Development Manager - CFO/CFA - Marrakech

Company :

A pioneer in the urban planning sector in Morocco for over 25 years, Lamalif Group contributes to the aesthetics of cities and territories. We are rethinking urban development codes, reinventing public lighting, and concretely improving the daily lives of residents.

Our success is based on a thorough analysis of needs and future evolutions of urban spaces.

Our ambition is to actively participate in the development of new business hubs while strengthening our leadership position. This momentum is made possible by our expertise, our high standards, and our taste for innovation.

Building on its know-how and multi-technical experience - as a major player in public lighting, urban furniture, and energy services - Lamalif Group develops, deploys, and maintains innovative solutions for territories. Our goal: to sustainably improve the safety, comfort, and well-being of citizens.

Lamalif Group continues its development by relying on a solid strategy and strong values that we are deeply attached to: commitment, kindness, and integrity - unchanging foundations.

Why join us?

• Participate in innovative and sustainable projects.
• Grow in a dynamic and collaborative environment.
• Develop your skills through continuous training and personalized career management.
• Benefit from real opportunities for professional growth.

Together, let's build smarter, more efficient, and more environmentally friendly infrastructures.

Join those who illuminate the cities of tomorrow and give meaning to your career.

Job :

Reporting to the Director of the CFO/CFA Business Unit (Strong Current / Weak Current), the Business Development Manager is responsible for identifying, creating, and qualifying new business opportunities in their target markets. They are a growth engine for the company, with a proactive and "Outside-In" approach: understanding market dynamics and customer needs to generate business and open new accounts.

They act upstream in the sales cycle, transforming market signals into qualified opportunities, and then ensuring their structured transfer to the closing sales teams.

The Business Unit covers three complementary technical areas - Strong Current (CFO), Weak Current (CFA: video surveillance, security and access control, public address systems, BMS/GTC, VDI, active networks…) and Technical Lighting (controlled by DMX/KNX/DALI) - united under a differentiating "one-stop-shop" positioning. The Business Development Manager champions this integrated value proposition and actively develops commercial synergies between the three areas.

They are notably responsible for:

• Identifying and developing new priority markets, segments, or geographical areas
• Carrying out active and structured prospecting to generate new business opportunities
• Conducting continuous market monitoring (projects, tenders, trends, key players)
• Building and maintaining a qualified, reliable, and up-to-date opportunities pipeline
• Defining account entry strategies and identifying the right access levers (prescribers, partners, decision-makers)
• Mapping customer ecosystems
• Developing strategic partnerships to accelerate opportunity generation
• Managing upstream sales cycles up to advanced qualification and transfer to KAMs
• Contributing to responses to tenders in the detection and pre-qualification phase
• Ensuring the quality of CRM data and upstream forecasting
• Capitalizing on field feedback and market knowledge
• Promoting the integrated multi-trade offer (CFO, CFA, Technical Lighting) and developing cross-selling between the three areas to maximize value per account

Required profile :

• Education: Master's degree from a business or engineering school
• Experience: Minimum 10 years in B2B/B2G business development, ideally in the energy, public lighting, urban infrastructure, public services, or energy efficiency solutions sectors. Experience in weak current technologies (electronic security, video surveillance, access control, active networks, VDI, BMS/GTC...) and/or technical lighting (architectural or sports) is a decisive asset for this cross-functional role covering all three areas of the BU.

Key skills: business development and prospecting for large public and private accounts; identification, qualification, and structuring of complex opportunities; mastery of long sales cycles and public tenders; commercial pipeline management and CRM tools; understanding of technical, economic, and regulatory issues in energy and public lighting; development of strategic partnerships and management of a prescriber network; high-level commercial negotiation; business case construction; knowledge of weak current and technical lighting fields (DMX/KNX/DALI); knowledge of ecosystem manufacturers (Schneider, ABB, Cisco, Axis, Philips); mastery of quality requirements (ISO 9001).

Soft skills: entrepreneurial and results-oriented spirit, commercial rigor and discipline, perseverance and resilience, influencing and communication skills, autonomy and initiative.

Location & mobility:

• Position based at headquarters (Marrakech/Rabat), with national reach. Frequent travel within the national territory (field prospecting, account visits, trade shows). Fluent French is essential; professional English required; Arabic appreciated.

What we offer:

• Permanent contract (CDI)
• Remote work: no
• Tools: ERP SAGE X3/CRM, technical support (technical department & suppliers)

Head office address :

Desired personality traits :

Search for new things / novelty Respect of the rules Extraversion Will to persuade Intuition / spontaneity Need for reflection Ambition Organization