Business Development Manager - CFO/CFA - Rabat

Company :

A pioneer in urban planning in Morocco for over 25 years, Lamalif Group contributes to the beauty of cities and territories. We are rethinking urban development standards, reinventing public lighting, and concretely improving the daily lives of residents.

Our success is based on a thorough analysis of needs and future urban space developments.

Our ambition is to actively participate in the development of new business centers while strengthening our leadership position. This dynamic is made possible by our expertise, our high standards, and our taste for innovation.

With its know-how and multi-technical experience - as a major player in public lighting, urban furniture, and energy services - Lamalif Group develops, deploys, and maintains innovative solutions for territories. Our goal: to sustainably improve the safety, comfort, and well-being of citizens.

Lamalif Group continues its development by relying on a solid strategy and strong values to which we are deeply committed: commitment, kindness, and integrity - unchanging foundations.

Why join us?

• Participate in innovative and sustainable projects.
• Grow in a dynamic and collaborative environment.
• Develop your skills through continuous training and personalized career management.
• Benefit from real opportunities for professional growth.

Together, let's build smarter, more efficient, and more environmentally friendly infrastructure.

Join those who light up the cities of tomorrow and give meaning to your career.

Job :

Reporting to the Director of the CFO/CFA Business Unit (High Current / Low Current), the Business Development Manager is responsible for identifying, creating, and qualifying new commercial opportunities in their target markets. They are a growth engine for the company, with a proactive and "Outside-In" approach: understanding market dynamics and customer needs to generate business and open new accounts.

They act upstream in the sales cycle, transforming market signals into qualified opportunities, and then ensuring their structured handover to the closing sales teams.

The Business Unit covers three complementary technical areas - High Current (CFO), Low Current (CFA: video surveillance, security and access control, public address systems, BMS/BMS, VDI, active networks…) and Technical Lighting (controlled by DMX/KNX/DALI) - united under a differentiating "one-stop-shop" positioning. The Business Development Manager champions this integrated value proposition and actively develops commercial synergies between the three areas.

They are specifically responsible for:

• Identifying and developing new priority markets, segments, or geographical areas
• Ensuring active and structured prospecting to generate new commercial opportunities
• Conducting continuous market monitoring (projects, tenders, trends, key players)
• Building and maintaining a qualified, reliable, and up-to-date opportunity pipeline
• Defining account entry strategies and identifying the right access levers (prescribers, partners, decision-makers)
• Mapping customer ecosystems
• Developing strategic partnerships to accelerate opportunity generation
• Managing upstream sales cycles until advanced qualification and handover to KAMs
• Contributing to tender responses during the detection and pre-qualification phases
• Ensuring the quality of CRM data and upstream forecasting
• Capitalizing on field feedback and market knowledge
• Promoting the integrated multi-field offer (CFO, CFA, Technical Lighting) and developing cross-selling between the three areas to maximize value per account

Required profile :

• Education: Master's degree from a business or engineering school
• Experience: Minimum 10 years in B2B/B2G business development, ideally in the energy, public lighting, urban infrastructure, public services, or energy efficiency solutions sectors. Experience in low current fields (electronic security, video surveillance, access control, active networks, VDI, BMS/BMS…) and/or technical lighting (architectural or sports) is a decisive asset for this cross-functional role covering all three areas of the Business Unit.

Key Skills: business development and prospecting with large public and private accounts; identification, qualification, and structuring of complex opportunities; mastery of long sales cycles and public tenders; commercial pipeline management and CRM tools; understanding of technical, economic, and regulatory issues in energy and public lighting; development of strategic partnerships and management of a prescriber network; high-level commercial negotiation; business case construction; knowledge of low current and technical lighting fields (DMX/KNX/DALI); knowledge of manufacturer ecosystems (Schneider, ABB, Cisco, Axis, Philips); mastery of quality requirements (ISO 9001).

Soft Skills: entrepreneurial and results-oriented mindset, commercial rigor and discipline, perseverance and resilience, influence and communication skills, autonomy and initiative.

Location & Mobility:

• Position based at headquarters (Marrakech/Rabat), with national reach. Frequent travel within the national territory (field prospecting, account visits, trade shows). Fluent French required; professional English required; Arabic appreciated.

What we offer:

• Permanent contract (CDI)
• Remote work: no
• Tools: ERP SAGE X3/CRM, technical support (technical department & suppliers)

Head office address :

Desired personality traits :

Search for new things / novelty Respect of the rules Extraversion Will to persuade Intuition / spontaneity Need for reflection Ambition Organization