Business Development Manager - Rabat/Marrakech - Rabat

Company :

A pioneer in urban planning in Morocco for over 25 years, Lamalif Group contributes to the aesthetic of cities and territories. We are rethinking urban planning codes, reinventing public lighting, and concretely improving the daily lives of residents.

Our success is based on a thorough analysis of needs and future urban space developments.

Our ambition is to actively participate in the development of new activity centers while strengthening our leadership position. This momentum is made possible by our expertise, our high standards, and our taste for innovation.

Building on its know-how and multi-technical experience - as a major player in public lighting, urban furniture, and energy services - Lamalif Group develops, deploys, and maintains innovative solutions for territories. Our goal: to sustainably improve citizens' safety, comfort, and well-being.

Lamalif Group continues its development by relying on a solid strategy and strong values to which we are deeply attached: commitment, kindness, and integrity - unchanging foundations.

Why join us?

• Participate in innovative and sustainable projects.
• Grow in a dynamic and collaborative environment.
• Develop your skills through continuous training and personalized career management.
• Benefit from real opportunities for professional growth.

Together, let's build smarter, more efficient, and more environmentally friendly infrastructure.

Join those who light up the cities of tomorrow and give meaning to your career.

Job :

Reporting to the Director of the CFO/CFA BU, the Business Development Manager is responsible for identifying, creating, and qualifying new commercial opportunities in their target markets. They are a growth engine for the company, with a proactive and "Outside-In" approach: understanding market dynamics and customer needs to generate business and open new accounts.
They act upstream of the sales cycle, transforming market signals into qualified opportunities, and then ensuring their structured transfer to the closing sales teams.
The CFO/CFA BU covers three complementary technical areas - High Current (CFO), Low Current (CFA: video surveillance, security and access control, sound systems, BMS/BMS, VDI, active networks, …) and Technical Lighting (controlled by DMX/KNX/DALI) - united under a differentiating "one-stop-shop" positioning. The Business Development Manager champions this integrated value proposition and actively develops commercial synergies between the three areas.
They are notably responsible for:
• Identifying and developing new priority markets, segments, or geographical areas
• Conducting active and structured prospecting to generate new commercial opportunities
• Performing continuous market watch (projects, tenders, trends, key players)
• Building and maintaining a qualified, reliable, and updated pipeline of opportunities
• Defining account entry strategies and identifying the right access levers (specifiers, partners, decision-makers)
• Mapping customer ecosystems
• Developing strategic partnerships to accelerate opportunity generation
• Managing upstream sales cycles up to advanced qualification and transfer to KAMs
• Contributing to tender responses during the detection and pre-qualification phases
• Ensuring the quality of CRM data and upstream forecast
• Capitalizing on field feedback and market knowledge
• Promoting the integrated multi-service offering (CFO, CFA, Technical Lighting) and developing cross-selling between the three areas to maximize value per account

Required profile :

• Education: Master's degree (Bac+5) from a business or engineering school.
• Experience: Minimum 10 years of B2B/B2G business development experience, ideally in the energy, public lighting, urban infrastructure, local authority services, or energy efficiency solutions sectors. Experience in low current trades (electronic security, video surveillance, access control, network infrastructure cabling, BMS/BMS, …) and/or technical lighting (such as architectural or sports lighting) is a decisive asset for this cross-functional role covering all three BU areas.

• Key Skills:

• Business development and prospecting for large public and private accounts
• Identification, qualification, and structuring of complex business opportunities
• Mastery of long sales cycles and public tenders
• Commercial pipeline management and use of CRM tools
• Understanding of the technical, economic, and regulatory issues in the energy and public lighting sectors
• Development of strategic partnerships and management of a network of specifiers, institutions, and public decision-makers
• High-level commercial negotiation and sales of high-value-added solutions
• Ability to build business cases and economic models adapted to energy infrastructure projects
• Knowledge of low current trades (security, video surveillance, access control, sound systems, BMS/BMS, VDI, active networks) and technical lighting (controlled by DMX/KNX/DALI)
• Ability to structure and sell an integrated multi-area offering ("one-stop-shop") under a single contract
• Knowledge of manufacturer and technology partner ecosystems (e.g., Schneider, ABB, Cisco, Axis, Philips) and applicable technical standards
• Mastery of quality and qualification requirements (ISO 9001) within the framework of public and industrial tenders

• Personal Attributes:

• Entrepreneurial and results-oriented mindset
• Commercial rigor and discipline
• Perseverance and resilience
• Influence and communication skills
• Autonomy and initiative

. Location & Functional Relations

• Location: position based at headquarters (Marrakech/Rabat), with national reach;
• Mobility/Travel: frequent travel throughout the national territory (field prospecting, account visits, trade shows);
• Languages: fluent French essential; professional English required (manufacturer exchanges, technical documentation); Arabic appreciated
• Internal Functional Relations: BU Management, Supply Chain Management, Technical Department, CFO, project execution technical teams, Marketing;
• External Functional Relations: public and private project owners, project managers and design offices (specifying), architects, manufacturer/supplier partners, institutions, and clients;
• Resources provided: SAGE X3 ERP/CRM tool, technical support (technical department & suppliers)

Head office address :

Desired personality traits :

Search for new things / novelty Respect of the rules Extraversion Will to persuade Intuition / spontaneity Need for reflection Ambition Organization