Digital Marketing Manager (M/F) - Rabat

Company :

Created in 2003, under the supervision of the Ministry of Agriculture and Maritime Fisheries, the Royal Society for the Encouragement of the Horse (SOREC) has the main missions of supervising breeding, developing horse racing, and managing horse betting in Morocco.

By its mission, SOREC ensures the supervision of racing companies, supports breeding programs as a partner of breeder associations, and works to improve national horse racing infrastructure.

In addition, SOREC is engaged in a policy aimed at improving the competitiveness of Moroccan breeding and stimulating the horse market.

SOREC covers the entire country with 5 stud farms, 43 breeding stations, and 11 equine breeding promotion centers, in addition to numerous collaborations with the main equine associations of the kingdom.

Company culture :

Sorec is characterized by a strongly collaborative culture, where people, trust and employee well-being are central to the organization’s way of working. The company promotes high-quality working relationships, team cohesion and a close, supportive leadership style. This collaborative foundation is complemented by a moderate innovation focus, fostering initiative and openness to new ideas. A structured organizational framework supports operational efficiency, while competitive performance plays a more limited role.

Job :

Reporting to the Marketing Director, you will be responsible for developing online horse betting platforms to increase revenue, retain customers, and improve the user experience.

As such, your key activities will be:

E-commerce Strategy

- Define and implement an e-commerce strategy for acquisition, affiliation, and loyalty aligned with the company's objectives.
- Identify growth and innovation opportunities for the online betting platform.
- Regularly evaluate the effectiveness of the e-commerce strategy and adapt it according to market changes and customer needs.
- Propose and implement a digital strategy for all aspects of the business.
- Manage online media purchases to effectively promote e-commerce products and services.

Online Betting Platform Management

- Collaborate closely with technical and support teams to resolve issues and implement improvements.
- Work in close collaboration with marketing, communication, and sales teams to design and execute promotion and communication strategies.
- Coordinate efforts with the marketing and communication team to optimize the platform's natural (SEO) and paid (SEM) referencing.

Improving the Online Customer Experience

- Anticipate and respond to the needs of online customers by carefully studying their behavior and expectations.
- Implement analytical tools to gather relevant information on customer behavior and platform usage.
- Use this information to propose improvements and innovative features, thereby ensuring an optimal user experience.

Required profile :

As a potential candidate:

- You have a Master's degree (Bac +4/5) in Business, Marketing, or IT with 5 to 8 years of experience in e-commerce and team management.
- You have skills in E-commerce strategy, affiliation strategy, and digital marketing.
- You have a high level of expertise in SEM (Search Engine Marketing) and SEO (Search Engine Optimization).
- You master the regulations of games and user experience (UX/UI).
- You excel in leadership, team management, and activity steering.
- You have a sense for collecting, analyzing, and interpreting data.
- You are able to use tools like Google Ads, Google Analytics, etc.
- You are creative, curious, open-minded, and autonomous.

Head office address :

Desired personality traits :

Search for new things / novelty Extraversion Ambition Flexibility Need for reflection Need for autonomy Involvement at work Organization