Digital Studies and Marketing Officer - Rabat

Company :

Present in Morocco since 1997, Manpower Group is a key international player in employment and social integration worldwide. Within the Cherifian Kingdom, we cover the entire territory, from Tangier to Laayoune.

Our teams are trained to support companies in promoting excellence in human capital management: temporary work, fixed-term/permanent contracts, HR Solutions & Engineering, Human Capital Development...

For our temporary employees, we offer a unique experience, including the declaration of 100% of hours worked, the implementation of a mutual insurance for all, and personalized support for administrative procedures (banking, CNSS...).

For our candidates, in line with Manpower Group's global standards, we offer a selection, evaluation, and success support process for their new assignment.

Company culture :

Manpower Agences operates within a highly balanced culture, where collaboration plays a key role in the work environment. The company values close leadership, trust and collective engagement, while placing equal importance on performance and achieving results. This dynamic is supported by a structured organizational approach, promoting rigor, efficiency and quality execution. Openness to innovation further strengthens this balance, supporting adaptability in an evolving market.

Job :

We are looking for one of our clients a Digital Studies and Marketing Officer, as part of strengthening their analysis, data valorization, and institutional communication missions.

Main Missions:

1. Strategic Content Analysis and Production:

• Contribute to the implementation of the action plan
• Collect, process, and analyze data related to the tourism sector
• Develop analysis notes, market watch sheets, and sector publications
• Contribute to data valorization through concise and educational materials

2. Studies and Surveys:

• Participate in the design and monitoring of sector studies and surveys
• Contribute to the development of terms of reference
• Ensure technical monitoring of service providers
• Analyze and synthesize study results

3. Digital and Publication Valorization:

• Manage and animate institutional social networks
• Design digital content with high informational value (infographics, visual summaries, short formats)
• Participate in populating and optimizing the website
• Monitor digital performance indicators and suggest areas for improvement

Required profile :

• Master's degree (Bac+5) in marketing, data marketing, or a related field
• 2 years of experience
• Strong analytical skills and ease with numerical data
• Excellent writing skills in French and English
• Proficiency in digital tools and social networks
• Good command of visual creation tools (Canva, Photoshop, or equivalent)
• Knowledge of data visualization tools (Power BI, advanced Excel...) is a plus
• Ability to work autonomously in an institutional environment

Head office address :

Desired personality traits :

Search for new things / novelty Extraversion Rationalism Flexibility Need for action Need for autonomy Ambition Organization