HEAD OF SALES DEVELOPMENT (M/F) - Casablanca
Distribution / Retail - Manager - Secteur Distribution
- Senior (5 to 10 years)
- 1 job(s) in Casablanca and region - Morocco
- Master or PhD Minimum - Master
Search for new things / novelty Respect of the rules Involvement at work Organization
- Permanent contract
- Teleworking : No
Company :
Founded in 1986 and listed on the Casablanca Stock Exchange since 2008, the Moroccan group LabelVie is a key economic player and a leader in supermarkets in Morocco.
In 2009, by signing a franchise agreement with the Carrefour Group, it gained access to its purchasing center to optimize and diversify its sourcing. It thus became the first multi-format player in supermarkets in Morocco by operating Carrefour hypermarkets, Carrefour Market supermarkets, and the Atacadao hyper cash format.
The LabelVie Group presents a sustained development plan each year, thus strengthening its territorial presence with its 121 stores spread across 27 cities in the kingdom and its 3 logistics platforms. In 2020, it welcomed 50 million visitors and achieved a turnover of 11 billion dirhams.
Convinced that its success depends on the success of all its employees, the LabelVie Group is one of the largest private employers in Morocco and places people at the center of all its concerns. More than 8,500 employees, including 30% women, work every day to make the LabelVie Group the leader in supermarkets in Morocco.
Join an ambitious group that believes in challenges, in creating added value, and in social commitment!
Company culture :
Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.
Job :
As part of the development of our Supeco business unit, we are recruiting a Head of Sales Development.
Main mission:
Define and manage the sales development strategy for Supeco in order to sustainably increase turnover, traffic, conversion, and average basket size, by transforming commercial analyses into effective and consistent action plans across the network.
Missions & Responsibilities:
- Growth strategy: Break down the BU's ambitions into objectives for turnover, traffic, conversion, and average basket size by region, store, period, and commercial lever.
- Performance analysis: Manage dashboards, analyze sales, margin, traffic, availability, product mix, and deviations from objectives, and identify the causes and opportunities for growth.
- Store action plans: Design development plans adapted to store typologies, prioritize levers, and support the network in their implementation and...
- Commercial animation: Coordinate key events, local operations, and weekly dynamics with Merchandising, Marketing, and Operations, and ensure their successful on-site execution.
Required profile :
- Master's degree (5 years) in commerce, marketing, management, or equivalent
- Significant experience (minimum 5 years) in retail, assortment management, or category management
- Strong skills in product analysis, inter-departmental coordination, and performance tracking
- Good knowledge of price/product/customer levers in a discount or supermarket environment
- Rigor, analytical skills, commercial sense, and collaborative spirit
"LabelVie is committed to preventing all forms of discrimination, particularly those based on sex or family situation and responsibilities. LabelVie is committed to promoting equal opportunities between men and women in terms of access to employment and training, working conditions, remuneration, career advancement, and access to positions of responsibility."
Head office address :
Casablanca 20000 Casablanca
Desired personality traits :
Search for new things / novelty Respect of the rules Involvement at work Organization
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