National Sales Manager - Traditional Channel (Retail & Wholesale)
- Casablanca

Company :

As part of our development, we are looking for an experienced National Sales Manager to lead and accelerate the growth of our business in the traditional channel (retail and wholesale) on a national scale.

Job :

Your main tasks:

• Define and implement the national sales strategy for the traditional channel;
• Develop sales and ensure the achievement of turnover, volume, and profitability objectives;
• Manage, support, and develop the skills of field sales teams;
• Structure and optimize sales coverage across the entire territory;
• Develop and retain a portfolio of wholesalers, distributors, and strategic clients;
• Analyze sales performance, identify growth opportunities, and implement appropriate action plans;
• Ensure continuous competitive monitoring and propose actions to strengthen the company's market position;
• Collaborate closely with various support functions to ensure optimal sales execution.

Required profile :

Profile sought:

• Higher education degree (Bac+5): Business school or Master's degree in commerce, management, marketing, or equivalent;
• Minimum 10 years of experience in sales roles, ideally in the agri-food or food product distribution sector;
• Proven experience in managing the traditional channel (retail and wholesale) on a national scale;
• Excellent sales team management skills;
• Strong results orientation, analytical skills, and leadership sense;
• Very good interpersonal, negotiation, and business development skills;
• National mobility required.

Desired personality traits :

Search for new things / novelty Creativity Extraversion Will to persuade Intuition / spontaneity Flexibility Need for action Team work