PRODUCT MANAGER - Casablanca

Company :

Sothema, United Energies for Life.

      Sothema is a Moroccan pharmaceutical laboratory, specializing in the manufacturing and marketing of medicines since 1976. With over 250 products manufactured, Sothema represents 35 international partner laboratories among the world leaders in Research & Development.

      With an industrial tool at the forefront of innovation, Sothema benefits from recognized expertise, allowing it to be the sole producer of insulin and eye drops in Morocco, and to position itself as a leader in the manufacturing of flexible bag serums and cephalosporins. Thanks to its sterile block units, Sothema also specializes in injectable pharmaceutical forms such as pre-filled syringes, ampoules, and injectable vials.

    Its injectable plant is the largest in Africa. Sothema's activities are certified in compliance with international quality (ISO) and manufacturing (BPF and GMP) standards: France, Belgium, Holland, Germany, Portugal...

Company culture :

Sothema operates within a performance-driven and competitive culture, where ambition, results orientation and customer focus are key priorities. This dynamic is closely balanced by a collaborative environment that promotes trust, teamwork and close leadership. The company also relies on a structured organization to ensure efficiency, quality and process consistency. An innovation component further complements this balance, supporting adaptability and continuous improvement.

Job :

As part of its development, SOTHEMA is recruiting a Product Manager based in Anfa. The position holder will be responsible for defining and managing the marketing strategy for the medicines under their responsibility, in order to ensure their performance and development in the market.
They will work in a cross-functional environment, collaborating with various internal teams and external partners.

Main missions:

1. Development of the product marketing strategy
Define the positioning of products in the market.
Develop the annual marketing plan and associated actions.
Identify development and growth opportunities.

2. Market analysis and competitive intelligence
Conduct market studies and analyze product performance.
Identify trends, healthcare professional needs, and market opportunities.
Ensure continuous competitive monitoring.

3. Development of promotional tools
Design, validate, and ensure the regulatory compliance of promotional materials for field teams.

4. Support for sales teams
Train medical representatives on products, clinical studies, and key messages.
Participate in cycle meetings and sales seminars.
Provide the necessary tools for product promotion.
Monitor the effectiveness of field actions.

5. Ensure coordination between stakeholders (medical, regulatory, sales, supply chain)
Ensure coordination and smooth communication between different departments.
Guarantee alignment of objectives and monitoring of cross-functional actions.
Contribute to problem-solving and the optimization of deadlines and processes.

6. Budget management
Develop and monitor the product marketing budget.
Optimize promotional investments and measure their performance

Required profile :

• Graduated with a Bac+4/5 (Master's degree level) in Marketing & Commerce, with a scientific baccalaureate desirable.
• A minimum of 4 years of experience in a similar role is required.
• Knowledge of pharmaceutical marketing and the regulatory environment for medicines.
• Good scientific and medical understanding.
• Data analysis and performance management.
• Project management and cross-functional teamwork.
• Excellent communication and presentation skills, with bilingual proficiency

Head office address :

Desired personality traits :

Search for new things / novelty Creativity Need for objectivity Flexibility Need for action Organization