Digital Communication Manager (H/F) - Casablanca

Company :

WINXO is a major player in the energy sector in Morocco. It is involved in the manufacturing of lubricants, the purchase, storage, transport, and distribution of petroleum products throughout the national territory.
With a workforce of over 870 employees and a network of 270 service stations, WINXO continues its development by relying on the commitment of its teams, a strong customer focus, and values based on excellence, innovation, and proximity.
 

Job :

Reporting to the WINXO Group's Communication & Marketing Department, the Digital Communication Manager will have the main mission of defining, deploying, and managing the Group's digital communication strategy in order to:

Strengthen WINXO's brand awareness and image;

Support the commercial development of the service station network;

Promote the Group's products, services, and offers;

Develop a lasting and engaging digital relationship with customers.

Main tasks

A. Definition of digital strategy

• Develop and implement the digital communication strategy in line with the Group's objectives.
• Monitor digital trends, innovations, and market practices.

B. Social media management

• Define and manage the social media presence strategy.
• Develop community engagement and moderate discussions.

C. Content production

• Design and coordinate the creation of content (visuals, videos, articles, campaigns, etc.) adapted to different digital platforms.
• Ensure brand identity consistency across all media.

D. Digital campaign management

• Plan, launch, and optimize digital communication and advertising campaigns.
• Monitor campaign performance and optimize marketing investments.

E. Analysis and reporting

• Track performance indicators (KPIs) and analyze the results of actions taken.
• Produce a monthly report and a quarterly strategic report with recommendations for improvement.

Required profile :

Education

• Bachelor's or Master's degree (Bac+4 or Bac+5) in Marketing, Digital Marketing, Communication, or equivalent.

Experience

• Minimum 5 to 8 years of experience in digital marketing or digital communication.
• Experience in a Fast-Moving Consumer Goods (FMCG) company or a mass-market brand is highly desirable.

Skills

• Development and deployment of digital strategies;
• Social media management and community engagement;
• Digital advertising (Meta Ads, Google Ads, LinkedIn Ads, etc.);
• Creation and management of digital content;
• Analysis of marketing data and KPI tracking;
• Proficiency in digital marketing and reporting tools.

Desired personality traits:

• Creativity and sense of innovation;
• Rigor and organizational skills;
• Analytical mind and strategic vision;
• Excellent writing and communication skills;
• Autonomy, responsiveness, and proactivity.

Head office address :

Desired personality traits :

Search for new things / novelty Respect of the rules Extraversion Flexibility Team work Organization