Internal Communication & CSR Manager - Casablanca

Company :

The Centrale Automobile Chérifienne (CAC) is the exclusive importer in Morocco of the brands Volkswagen, Volkswagen Commercial Vehicles, Audi, Skoda, Porsche, Bentley, Seat, and Cupra, each having developed a real identity that makes them unique in their market segment. 

With strong development potential in Morocco and internationally, the brands rely on expert services and shared skills to increase their performance and support their growth.

 CAC's Human Resources policy is structured around 4 main areas regarding its employees:

• Develop their expertise through support, skills improvement, and empowerment;
• Encourage career advancement for employees who share the same passions and values and who have built a true company culture that promotes customer satisfaction (internal/external), teamwork, and expertise;
• Foster loyalty through motivation and recognition;
• Value their performance by setting clear, precise, and achievable goals.

Come and participate in the development of leading and prestigious brands in Morocco, within a dynamic and innovative company!!

Discover the complete interview with Maha Ghazani, HR Manager at Centrale Automobile Chérifienne (CAC) here: https://www.rekrute.com/emplois-decouvrez-les-valeurs-et-la-culture-dentreprise-de-centrale-automobile-cherifienne-conseils-carriere-6547.html

Company culture :

CAC (Centrale Automobile Chérifienne) is characterized by a strong collaborative culture, placing people, trust and teamwork at the core of its organization. A close management approach supports guidance, empowerment and long-term working relationships within committed teams. This dynamic is complemented by a competitive dimension, focused on performance, ambition and customer satisfaction. It is also supported by a structured organizational culture, ensuring rigor, efficiency and process reliability, while a more moderate innovative component fosters adaptability and continuous improvement.

Job :

The Internal Communication & CSR Manager's mission is to define, manage, and implement the internal communication strategy and the Corporate Social Responsibility (CSR) policy, in order to strengthen employee engagement, promote company culture, and contribute to the organization's sustainable development.

1. Internal Communication

Develop and deploy the internal communication strategy in line with the company's directions.

Ensure the dissemination of strategic, organizational, and operational information to employees.

Create and write internal communication materials: memos, newsletters, articles, posters, videos, presentations, etc.

Manage internal communication channels (Intranet, dynamic screens, internal social networks, emails, etc.).

Support transformation and change management projects with adapted communication plans.

Organize and coordinate internal events: conventions, seminars, team buildings, celebrations, recognition actions, etc.

Ensure message consistency and respect for the company's identity and values.

Measure the effectiveness of internal communication actions and propose improvements.

2. Corporate Social Responsibility (CSR)

Participate in defining and deploying the company's CSR strategy.

Design, coordinate, and monitor projects related to social, societal, and environmental issues.

Raise employee awareness of CSR commitments and good practices.

Manage the company's solidarity, civic, and environmental actions.

Monitor CSR indicators and produce associated reports.

Participate in the preparation of CSR reports and assessments.

Develop and maintain relationships with institutional partners, associations, and external organizations.

Stay informed about regulatory developments and best practices in CSR.

3. Employer Brand and Employee Engagement
Contribute to strengthening the employer brand by highlighting internal initiatives and employee achievements.

Participate in actions aimed at improving the employee experience and sense of belonging.

Support HR projects requiring specific internal communication.

Showcase the company's social and societal commitments to internal and external stakeholders.

Required profile :

Education
Master's degree (Bac+5) in Communication, Marketing, Human Resources, Management, or equivalent.

Experience
Minimum 5 years of experience in internal communication, corporate communication, or CSR.
Experience in a multi-site or industrial environment is a plus.

Technical Skills
Excellent writing skills in French and Arabic.
Proficiency in digital communication and office tools.
Project and event management.
Knowledge of CSR frameworks and issues.
Proficiency in graphic design and presentation tools.

Head office address :

Desired personality traits :

Search for new things / novelty Extraversion Flexibility Ambition