New Markets Development Manager M/F - Casablanca

Company :

Founded in 1965, Groupe Richbond is the leader in its field of activity. We are today both a foam and mattress manufacturer, weaver, confectioner, upholsterer, and carpenter, and we constantly strive to improve our business.

Groupe Richbond has expanded its activities to cover several branches, from furniture to real estate, including the agri-food industry and hotel outfitting.

The group employs some 3,000 employees plus 5,400 indirect jobs, spread across 11 production sites, including 1 in Ivory Coast.

Richbond Group completed the acquisition of a majority stake in "Silentnight Kenya" in March 2018, a company specializing in the production of spring mattresses based in Nairobi.

Company culture :

Richbond operates within a predominantly cooperative culture, where people, trust and teamwork play a central role in performance. The company promotes a close management approach focused on support, empowerment and strong interpersonal relationships. This collaborative foundation is complemented by a clear performance-driven mindset, emphasizing ambition, results and competitiveness. Innovation and structured processes further reinforce the culture by encouraging initiative, creativity and operational efficiency.

Job :

Main responsibilities

• Identify and analyze new growth opportunities (markets, customer segments, and distribution channels).
• Evaluate, prioritize, and test markets with high potential based on their profitability and feasibility.
• Design and deploy offers adapted to the needs of new target markets.
• Develop new clients through prospecting, negotiation, and account opening actions.
• Manage pilot projects, measure their performance, and recommend optimization actions.
• Structure and support the large-scale deployment of validated initiatives.
• Monitor performance indicators and produce strategic reporting for management.
• Coordinate actions with different company functions (Marketing, Supply Chain, Networks, etc.) to ensure the success of development projects.

Required profile :

• Minimum Master's degree (Bac+5) in Business, Marketing, Commercial Development, or equivalent.
• Minimum of 5 years of experience in a similar role in commercial development, business development, or new market launches.
• Strong strategic analysis and business understanding skills.
• Strong results orientation and a sense for commercial development.
• Excellent negotiation, prospecting, and project management skills.
• Ability to work in dynamic environments and collaborate transversally with various stakeholders.
• Entrepreneurial spirit, autonomy, and a proactive approach.

Head office address :

Desired personality traits :

Search for new things / novelty Creativity Extraversion Will to persuade Intuition / spontaneity Flexibility Team work Ambition