Marketing Manager (H/F) - Vital Industrie - Casablanca

Company :

Grand Céram - Subsidiary of the El Eulj Group

A subsidiary of the El Eulj Group, a leading Moroccan industrial player since 1958, Grand Céram specializes in the manufacturing and sale of ceramic tiles for building and interior decoration.

Established in 2017, the company operates a modern industrial site of 6 hectares, equipped with the latest generation of production lines, enabling it to achieve an annual capacity of over 5 million m² of tiles.

With a team of over 350 employees, Grand Céram is now a major player in the Moroccan tile sector, combining technological innovation, manufacturing quality, and creative design.

By integrating the multi-sector expertise of the El Eulj Group, present in agri-food, logistics, real estate, education, and construction materials, Grand Céram benefits from a strong foundation and recognized expertise, reinforcing its position as a trusted partner for major construction and development projects in Morocco.

Job :

Reporting to the General Management, the Marketing Manager will be responsible for developing and implementing Vitale's marketing strategy to strengthen brand awareness and support their growth in national and international markets.

Your main responsibilities include:

• Define and execute the annual marketing plan for the portfolio brands (Exet, Clorel, Rêo).
• Lead market research and analyze consumer trends to identify new opportunities.
• Develop and launch new products in coordination with R&D and production.
• Design and implement communication and promotion campaigns (offline & digital).
• Monitor the performance of marketing actions through sales, visibility, and ROI KPIs.
• Collaborate with sales teams to support trade marketing and field activation actions.
• Manage relationships with external agencies (communication, design, digital).

Required profile :

• Master's degree in Marketing / Business (Business school or recognized university).
• Minimum 5 years of experience in marketing, ideally in fast-moving consumer goods (FMCG).
• Strong skills in product management, operational marketing, and new product launches.
• Field experience is essential, with a good understanding of modern and traditional distribution channels.
• Analytical mindset, creativity, leadership, and organizational skills.
• Proficiency in digital marketing tools and good communication skills.

Head office address :

Desired personality traits :

Search for new things / novelty Extraversion Will to persuade Team work Ambition Creativity Involvement at work Organization