Operational Marketing Manager - Casablanca
Marketing / ebusiness - Secteur Distribution -
- Senior (5 to 10 years)
- 1 job(s) in Casablanca and region - Morocco
- Master or PhD Minimum - Master
Search for new things / novelty Extraversion Ambition Flexibility Organization
- Permanent contract
- Teleworking : No
Company :
Founded in 1986 and listed on the Casablanca Stock Exchange since 2008, the Moroccan Group LabelVie is a leading economic player and a leader in mass distribution in Morocco.
In 2009, by signing a franchise agreement with the Carrefour Group, it gained access to its purchasing center to optimize and diversify its sourcing. It thus became the first multi-format player in mass distribution in Morocco by operating Carrefour hypermarkets, Carrefour Market supermarkets, and the Atacadao hyper cash format.
The LabelVie Group presents a sustained development plan each year, thus strengthening its territorial presence with its 121 stores spread across 27 cities in the kingdom and its 3 logistics platforms. In 2020, it welcomed 50 million visitors and achieved a turnover of 11 billion dirhams.
Convinced that its success depends on the success of all its employees, the LabelVie Group is one of the leading private employers in Morocco and places people at the center of all its concerns. More than 8,500 employees, including 30% women, work every day to make the LabelVie Group the leader in mass distribution in Morocco.
Join an ambitious group that believes in challenges, creating added value, and social commitment!
Company culture :
Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.
Job :
Assigned to the Marketing Department, your role is to develop operational communication materials in line with the commercial strategy defined by the Management.
To do this, your tasks include:
- Creation, organization, and implementation of specific BU events and the necessary communication materials.
- Creation of brochures and management of promotional operations: internal and external promotions, raffles, choice of communication channels...
- Implementation of a development plan: development of signage, opening campaigns, and creation of new store concepts...
- Management of the BU's operational marketing projects.
- Application of the pricing strategy in stores.
- Monitoring of customer operations; customer engagement, quality standards, payment cards...
- Ordering, delivery tracking, and stock management of Marketing assets.
- After-sales service and customer complaint management.
- Competitive analysis and research.
Required profile :
With a Bac+4/5 degree in Marketing, you have proven experience of over 3 years in which you have developed the following skills:
•Ability to develop & monitor the budget
•Ability to design a promotional campaign
•Ability to build promotional operations
•Ability to evaluate the results of marketing actions and propose areas for improvement
•Ability to develop presentation materials to help increase sales
Interpersonal and communication skills, Creativity & conceptualization, and Initiative & Responsiveness are the assets and key success factors for this position.
Head office address :
Route nationale 1km 3.5 douar Oulad Othman- SKHIRAT
Desired personality traits :
Search for new things / novelty Extraversion Ambition Flexibility Organization
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