VQR & Innovation Brand Manager - Casablanca

Company :

Bel is a major player in food through dairy, fruit, or plant-based portions of good eating, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized products such as La Vache qui rit, Kiri, Babybel, Boursin, Nurishh, Pom’Potes or GoGo squeeZ, as well as about thirty other local brands.

10,902 employees spread across 51 subsidiaries worldwide contribute to deploying the Group's mission: to offer healthier and more responsible food for all. Its products are produced in 30 production sites and distributed in over 120 countries.

Joining Bel means joining a human-sized international company that is committed and innovative, where everyone can make an impact. We believe that performance comes from the well-being and development of our talents. By joining us, you will contribute to a meaningful mission: together, building the food of tomorrow, healthier, more responsible, and accessible to all.
 

Company culture :

Groupe Bel operates within a corporate culture primarily driven by collaboration, where human relationships, teamwork and employee development play a central role. This collaborative environment is combined with a strong focus on performance, emphasizing results, commitment and customer satisfaction. The company also relies on structured practices that support efficiency and quality, while encouraging innovation and openness to new ideas. This balance creates a work environment that is both people-oriented, stimulating and excellence-driven.

Job :

As the La Vache Qui Rit & Innovation Brand Manager, you will contribute to the development and execution of the brand strategy to drive sustainable and profitable growth.
You will work closely with Consumer Insights, R&D, Finance, Sales, Global Marketing, and Industrial teams to make the brand shine and successfully launch new products.

Your main responsibilities will be:

Brand Strategy & Performance

• Analyze the market, trends, and competition
• Identify opportunities and threats for the brand
• Contribute to the definition of the annual and multi-year strategy
• Formulate recommendations to improve performance
• Monitor brand KPIs and financial performance

Activation & Integrated Communication

• Develop the annual brand plan
• Execute and manage multi-channel marketing campaigns
• Coordinate internal and external stakeholders
• Leverage digital potential to strengthen brand power

Innovation, Renovation & Adaptation

• Support VQR brand innovation projects
• Manage the innovation process (feasibility, packaging, pre-press, project briefs, etc.)
• Bring updates to products and promotional packaging
• Optimize post-launch performance

Support for Commercial Development

• Analyze consumer data, sales, KPIs, and P&L
• Actively manage performance gaps
• Contribute to achieving annual and long-term financial goals

Required profile :

The ideal candidate has the following qualifications:

With a Master's degree (Bac+5) in marketing or communication, you have 4 to 5 years of experience in a similar role. You are skilled in marketing project management, brand strategy development, and performance analysis. Comfortable working with cross-functional teams and coordinating agencies, you can manage multiple projects simultaneously in dynamic environments.

Autonomous, results-oriented, and with good leadership skills, you demonstrate agility, curiosity, and excellent collaboration skills.

Head office address :

Desired personality traits :

Search for new things / novelty Extraversion Ambition Flexibility Organization