Employee Experience at Attijariwafa bank is part of a continuous development logic
Lighting by Derkaoui Loubna, Head of Recruitment, Partnerships and Employer Brand.
In a banking environment undergoing full transformation, employee experience, skills development, and well-being at work are becoming essential drivers to strengthen team engagement and sustainably support collective performance.
Derkaoui Loubna, Head of Recruitment, Partnerships and Employer Brand at Attijariwafa bank, discusses the Group's strengths, its talent development policy, and the levers put in place to enhance attractiveness and well-being at work.
The Attijariwafa bank Group is a key player on the African continent. Beyond its banking activities, the Group develops its expertise through specialized subsidiaries covering all financial professions: insurance, real estate credit, consumer credit, leasing, asset management, stock market brokerage, private banking, consulting, long-term rental, and factoring. Based in Morocco, Attijariwafa bank operates in 27 countries. It employs over 22,000 people serving more than 12 million customers through a network of over 8,000 branches. Its universal banking model relies on the complementarity of its expertise, the diversity of its businesses, and a constant ability to anticipate and support transformations in the banking sector and the ecosystems in which it operates. This dynamic translates into continuous modernization of operating methods, work environments, and management practices to meet new challenges of agility, collaboration, and attractiveness. Through this approach, the Group affirms a corporate culture based on high standards, responsibility, human capital development, and the sustainable pursuit of collective performance.
Employee experience at Attijariwafa bank is part of a logic of continuous development, learning, and empowerment. The Group is committed to offering career paths that allow employees to strengthen their skills, broaden their exposure to different businesses, and grow in environments that foster professional advancement. This approach is reflected in structured programs for training, managerial support, talent development, and internal mobility. Employees are involved in cross-functional and evolving contexts that encourage initiative, agility, and the ability to work collaboratively. The Group also places particular importance on the quality of the professional environment through initiatives focused on managerial proximity, listening, recognition, and team engagement. This dynamic aims to enable employees to actively contribute to the company's transformations while developing sustainable and evolving career paths. Beyond the implemented programs, Attijariwafa bank believes that engagement is built by offering career prospects, meaningful assignments, and a framework that encourages the expression of potential and increased responsibility.
Well-being at work is currently an essential driver of sustainable performance, collective engagement, and quality employee experience. In this perspective, Attijariwafa bank pursues a continuous improvement approach aimed at evolving its work environments, collaboration methods, and organization. The Group thus deploys various initiatives concerning workspaces, team dynamics, organizational flexibility, managerial support, and skills development. This approach aims to create environments that foster operational efficiency, cross-functional collaboration, and the quality of professional interactions. Particular attention is also paid to the quality of working life and aspects related to employee well-being. As such, several awareness, prevention, and support actions are part of a global approach aimed at sustainably strengthening the balance and engagement of teams. The attractiveness of Attijariwafa bank finally rests on several complementary dimensions: the diversity of available career paths, exposure to structuring projects, the richness of its professions, openness to multicultural environments, and a culture of excellence that encourages learning, growth, and the ability to plan for ambitious career trajectories.
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