Title: 99% of our managers come from internal promotion

Insight from Lina El Andaloussi, HR Manager MOROCCO at ADM Value

In a constantly changing world of work, the employee experience is built on closeness, listening, and the ability of companies to grow their talents in the long term.

Lina El Andaloussi, HR Manager MOROCCO at ADM Value, discusses the company's strengths, her vision of employee engagement, and the measures in place to strengthen its attractiveness and well-being at work.

ADM Value is a major player in customer relations and business process outsourcing. Present in Morocco since 2001, the company has several strategic sites in Rabat, Meknes, and Oujda and exclusively supports French clients. For over two decades, ADM Value has been built on sustainable growth and strong organizational stability. This solidity was particularly evident during the COVID period, with the opening of a third site in 2019 in a particularly uncertain context. The company stands out above all for its human-centered culture, built on trust, commitment, and the development of Moroccan employees. ADM Value also distinguishes itself through a particularly strong internal promotion policy: today, 99% of managers come from within the company, illustrating the company's commitment to supporting its talents in the long term. The company also carries out a continuous program to modernize its infrastructure to improve employee comfort across all its sites.

The employee experience at ADM Value is based on closeness, listening, and valuing talent. The company places particular importance on the quality of human relationships and the daily support of teams. Its management culture promotes trust, responsibility, and closeness between managers and employees. Regular exchange times, close support, opportunities for internal advancement, and a culture of feedback and recognition support this dynamic. ADM Value also organizes internal events and activities on its platforms to strengthen cohesion and create moments of sharing.

ADM Value's main asset lies in its human environment and a company culture based on trust, respect, and closeness. The company strives to maintain a balance between operational requirements and managerial benevolence through real development prospects, strong emphasis on internal promotion, personalized support, and a stimulating collaborative environment. Events and activities are organized throughout the year to strengthen team cohesion and the sense of belonging. ADM Value also places great importance on the candidate experience and the development of lasting relationships with talents.

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