Monoprix and Tunisian Company Mabrouk Partnership Agreement
20 July 2009
Read by 1839 persons
French distribution group Monoprix and Tunisian company Mabrouk recently signed a partnership agreement. This agreement allows Monoprix to expand its brand in Tunisia, particularly by using Mabrouk's purchasing center, according to AFP.
In this regard, the Mabrouk group has operated about sixty Monoprix stores in Tunisia since the 1990s. However, these stores are different from those found in France. The products sold there do not come from Monoprix's purchasing center, co-owned by the Casino and Galeries Lafayette groups.
With this "multi-year" partnership agreement announced on July 17, Mabrouk's Monoprix stores will now offer Monoprix-branded products. These stores belong to Mabrouk and will not be included in the French company's accounts. Until now, Mabrouk only had a brand exploitation contract with Monoprix, signed in 1999.
Furthermore, it is worth noting that the Mabrouk group, described by Monoprix as "a leader in organized commerce in Tunisia," had a turnover of one billion euros in 2008.
Published July 17, 2009
Posted online July 20, 2009
infotunisie.com
In this regard, the Mabrouk group has operated about sixty Monoprix stores in Tunisia since the 1990s. However, these stores are different from those found in France. The products sold there do not come from Monoprix's purchasing center, co-owned by the Casino and Galeries Lafayette groups.
With this "multi-year" partnership agreement announced on July 17, Mabrouk's Monoprix stores will now offer Monoprix-branded products. These stores belong to Mabrouk and will not be included in the French company's accounts. Until now, Mabrouk only had a brand exploitation contract with Monoprix, signed in 1999.
Furthermore, it is worth noting that the Mabrouk group, described by Monoprix as "a leader in organized commerce in Tunisia," had a turnover of one billion euros in 2008.
Published July 17, 2009
Posted online July 20, 2009
infotunisie.com
