Attijariwafa bank: Recruitment Vision According to Loubna Derkaoui

Combining excellence, innovation, and human connection: this is the philosophy that guides the Attijariwafa bank group in its relationship with talents. More than just an employer, the group aims to be a true partner in professional journeys, committed to offering a smooth, human, and inspiring candidate experience. Loubna Derkaoui, Head of Recruitment, Partnerships, and Employer Branding, discusses the foundations of an HR strategy where cohesion, diversity, and authenticity pave the way for lasting commitment.

A company culture based on cohesion and commitment

"The company culture is built on values that form the foundation of cohesion and synergy within our group. Joining our company project represents a true pact of commitment, aiming to establish the basis for a lasting and effective collaboration."

At Attijariwafa bank, company culture goes beyond the mere institutional framework. It reflects a collective commitment where each employee actively contributes to a common project, in a spirit of respect, solidarity, and excellence. This cohesion fuels performance and strengthens the group's long-term identity.

Agile recruitment focused on the candidate experience

"Continuously improving the candidate experience is at the heart of our employer branding strategy. Today, young talent prefers agility, transparency, and smooth processes."

The group therefore emphasizes a more modern, fluid, and digital approach to recruitment. By focusing on swift communication, a feedback culture, and adaptation to new communication methods, Attijariwafa bank meets the expectations of a connected generation seeking responsiveness and clarity.

Authenticity and diversity as drivers of success

"Each candidate is unique; we cultivate diversity as a real asset and a driver of performance. We expect candidates to be authentic and to show genuine motivation to join our institution."

Authenticity, motivation, and preparation are the key qualities for success in an interview within the group. Attijariwafa bank values human and relational skills above all, as they are the true drivers of collective success and sustainable performance.

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Read also: Employee experience at the heart of Attijariwafa Bank's HR strategy