At Work, Artificial Intelligence Walks In Unannounced: Alexandra Montant Delivers Her Analysis in Les Éco
In a rapidly changing work environment, generative AI is establishing itself as a real driver of change, including in Morocco.
And Moroccan talent hasn’t waited to adopt it! Research, content writing, learning, innovation…AI is becoming an everyday tool, used by more than half of executives in Morocco.
But beyond the tool itself, it’s the whole relationship with work that is evolving. More connected, more insightful, more demanding, Moroccan professionals now expect employers to rise to the challenges: ethics, transparency, support in skills development…
What opportunities for companies? And how to meet these new expectations without losing their HR attractiveness?
In an article published by Les Éco, Alexandra Montant, Deputy General Manager of ReKrute, reviews the results of our major international survey conducted with The Network and BCG, and analyzes the major changes at work in the Moroccan market.
Read the full article on Les Éco: Cognitive Economy at Work: Artificial Intelligence Walks In Unannounced
Read also: The new expectations of Moroccan executives: BCG - ReKrute survey
