Today in Morocco: More Than 70 Companies Awarded Labels
On June 6th, over 250 key human resources professionals gathered for the first Employer Branding ceremony organized by ReKrute. This event awarded labels to 70 Moroccan companies recognized for their exemplary practices in HR communication and employee engagement.
Two distinctive labels:
- Feel Good Label: Rewards companies that prioritize employee well-being, using cultural matching tools to attract committed and high-performing candidates.
- Krunchy Company Label: Awarded to the most attractive companies, highlighting their transparency and the attractiveness of their work environment.
Challenges and perspectives: According to a BCG survey in partnership with ReKrute, only 1% of executives are loyal to their company. Faced with this challenge, the event highlighted the importance of employer branding as a criterion for retaining executives. Philippe Montant, CEO of ReKrute.com, stated: "Each labeled company demonstrates that professional fulfillment is fundamental for sustainable performance and innovation."
Significant evolution: The ceremony also marks an evolution of the recruitment concept in Morocco. The "TOP 25 Recruiters" award, which has existed for four years, has been revised and improved to better meet the very definition of employer branding. This event is not only a recognition of individual successes but also a call for a broader transformation of recruitment and talent management practices across the country.
Read the full article: More than 70 companies awarded labels – Today in Morocco (aujourdhui.ma)
