Centrale Automobile Chérifienne: excellence, commitment, and innovation at the heart of recruitment

As a long-standing player in the automotive sector in Morocco, Centrale Automobile Chérifienne (CAC) places company culture, knowledge sharing, and excellence at the heart of its HR strategy. True to its values: Excellence, Trust, Commitment, and Responsibility. Every day, the group works to attract, support, and grow talents who share its vision. Three of its representatives, Ghita Kabbaj, Mhamed Youssef Bouabid, and Maha Ghazani, share their insights on the foundations of successful recruitment.

A company culture focused on collective excellence

“Sharing the company culture is essential at Centrale Automobile Chérifienne, where performance and excellence are strategic. A candidate who fits the company culture integrates faster, understands the norms, and shares its core values: Excellence, Trust, Commitment, and Responsibility.” — Ghita Kabbaj, Director of Support Functions

For Ghita Kabbaj, this cultural alignment is key to CAC’s success. When an employee identifies with these values, they feel involved, motivated, and naturally aligned with the group’s goals. In a sector where service quality and customer relations make a difference, this human synergy becomes the key to a customer experience that lives up to the brand’s reputation.

A stepping stone to reveal the potential of young talents

“Centrale Automobile Chérifienne regularly offers internships and jobs for young talents in various fields: After-Sales Service, Sales, Marketing, Information Systems, Logistics, Finance, HR, among others.” — Mhamed Youssef Bouabid, Human Resources Director

CAC stands as a school for professionalism and performance. Thanks to strong partnerships with schools and training centers, it offers various paths: work-study internships, pre-employment offers, integration contracts, and a focus on individual support from the start of employment. Young talents benefit from continuous training and personalized follow-up, which helps them grow within the group.

Assets to stand out in an interview

“In the Moroccan automotive sector, a candidate can stand out positively by highlighting skills and attitudes suited to a growing and transforming market.” — Maha Ghazani, Human Resources Manager

For CAC, a successful interview relies on a mix of authenticity, preparation, and professionalism. Candidates who understand the group’s culture, show their motivation, and can illustrate their added value with concrete examples naturally stand out. Openness, flexibility, and a passion for the automotive sector are qualities that are particularly valued.

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