Call Centers: Twenty Firms Selected to Train 2,000 People in 2010

About twenty consulting and training firms have been selected to run the Call Academy program. This program aims to train a pool of 2,000 people for call centers in 2010 and 70,000 by 2015. The selected firms are ranked by merit. Examples include Licorne Group, BPEC (a language training center), and the National Office for Training and Work Promotion (OFPPT).
More than 70 firms submitted applications. The selection was made by a committee of representatives from the National Agency for the Promotion of Employment and Skills (ANAPEC), the Ministry of Commerce, Industry, and New Technologies, and the Moroccan Association of Customer Relations Centers (AMRC).

This program aims to improve employability

This program is part of the "Taehil" initiative and aims to support Morocco's call center sector in meeting its human resource needs.
It also aims to improve the employability of job seekers for their integration into the workforce. According to Ahmed Ben Yahia, founder of Licorne Group, Licorne's goal is to support the national effort in building pools of skills in offshore jobs. "To do this, we will use all the knowledge and expertise we have gained through more than 10 years of experience in continuing education."
In 2007, Licorne Group partnered with Berlitz, a world leader in language training, to launch training centers in Casablanca, Rabat, and Tangier. This is to support businesses through various course formats and a teaching approach proven for over 130 years worldwide.

Published June 28, 2010

Posted online June 29, 2010

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