2025 Employer Branding Ceremony: The Most Attractive Employers Honored

23 June 2025 Read by 2694 persons

 

 

The Barceló Hotel in Casablanca hosted more than RH decision-makers and experts on June 12, 2025, for the Employer Branding Ceremony organized by ReKrute. An exceptional evening dedicated to companies that are reinventing employment standards, attractiveness, and well-being at work in Morocco.

 

96 employers rewarded for the exemplary nature of their HR practices

Through this 4th edition, ReKrute highlighted 96 companies that stand out not only for the quality of their work environment but also for their ability to attract, retain, and sustainably engage talent.

These companies were awarded two emblematic labels that now serve as strategic benchmarks in terms of employer branding:

  • Feel Good: recognition for organizations that place well-being, alignment of values, and employee fulfillment at the heart of their management culture.

  • Krunchy Company: a label that distinguishes the most attractive employers on the market, those who know how to capture the attention of talent through transparent communication, an engaging culture, and real opportunities for advancement.

Discover the Feel Good labeled companies

Discover the Krunchy Company labeled companies

Strong visibility and differentiating HR positioning

Being labeled Feel Good or Krunchy means benefiting from immediate media exposure and clear positioning with candidates seeking authentic, humane, and ambitious companies.

Numerous media outlets, a report on 2M, a podcast on Luxe Radio, extensive press coverage... This ceremony is also a powerful HR visibility lever for companies committed to responsible employer policies.

Discover the highlights of this exceptional evening in our best-of video!

 

 

List of the 53 companies doubly labeled Feel Good and Krunchy Company 2025 (in alphabetical order):

Air Arabia, Akdital, Akkodis Maroc, ALTEN Maroc, Arcol paints, Attijariwafa bank, AXA GBS Morocco, Axa Services Maroc, Bank Assafa Bank Of Africa, Centrale Automobile Chérifienne (CAC), Capgemini Maroc, CGI Technologies and Solutions Morocco, Cnexia, Coface, Concentrix, Crouzet, Deloitte Extended Services, Disty technologies, DXC - CDG, Eca Assurances, Fondation Arrawaj, Foods and Goods, Foundever, Genius Services, Label'Vie-Carrefour Group, SMEIA Group, Hit Radio, Rabat International University Hospital (HUIR), IKEA, INNOVX, Intelcia, Leyton, M-automotiv, Morocco Climate and Security (MCS) - Carrier, McDonald's Morocco, Orange Business, Pratt & Whitney, PwC, Richbond Group, Royal Moroccan Insurance (RMA), Safran Nacelles, Société des Boissons du Maroc (SBM), Societe Generale African Business Services (ABS), Societe Generale Morocco, Sofrecom, Sonasid, Societe d'Encouragement du Cheval (SOREC), Tersea Group, Mohammed VI Polytechnic University (UM6P), Unifitel (Credit Agricole Group), International University of Rabat (UIR), Yazaki Morocco.

 

List of the 43 companies labeled Feel Good 2025 (in alphabetical order):

ABA Technology, Aeolon Technology , AFD.TECH, Al Akhawayn University, Atlantic Re (CDG Group), Casablanca Stock Exchange, Bouygues Construction IT, CAT Insurance and Reinsurance, Clayens NP Morocco, Cnexia Tech, Econocom , Eloan , Es Saadi Marrakech Resort, Figeac Aero Morocco, GR valade Logistics, Azura Group, HCLTech, Hilti, Imacab (Ingelec Group), Inetum, Intelcia IT Solutions, INTM Mediterranean (INTM Group), LCI Education, Lesieur Cristal, Marketing Call Center (MCC), Maymana, O&D Services (MD Group), National Airports Office (ONDA), Oncorad Group, Saint-Gobain, Sanlam Morocco, Societe d'Exploitation de Verreries du Maroc (SEVAM), SGS Morocco, Smollan Morocco, Sogea Morocco, Solutions 30, Sothema, SQLI Morocco, Stellantis, Valyans Consulting, Ventec, Vivalis, Vivo Energy.

 

A mobilized HR community for a more inspiring job market

Beyond the labels, this initiative led by ReKrute reflects a fundamental movement: the rise of a committed, innovative, and human-oriented HR community.

“These labels embody a strong belief: professional fulfillment is a performance driver. Behind each labeled company, there is a long-term vision, a strong management choice, and a willingness to evolve with the times”, says Alexandra MONTANT, Deputy General Manager of ReKrute.

“Celebrating these companies is recognizing their role in building a more demanding but also more inspiring job market”, adds Philippe MONTANT, General Manager of ReKrute.

 

Don't miss the 2M report from Friday, June 13, 2025

Find the Podcast dedicated to the Employer Branding Ceremony on Luxe Radio

 

A big thank you to Momo - Hit Radio for his presence, his communicative energy, and his valuable support during this wonderful evening.