Employer Branding Ceremony: Celebrating Companies with Strong and Recognized Employer Brands

6 June 2024 Read by 2661 persons

 

 

More than 70 companies labeled for their strong and recognized employer brand

  • An Employer Branding ceremony held in Casablanca on June 6th, bringing together over 250 major human resources players,
  • The first edition entirely dedicated to employer branding, a concept encompassing 2 recognized labels for over 3 years,
  • An event that labeled 70 Moroccan companies, highlighting best practices in HR communication and employee engagement.
  • A labeling ceremony that rewarded companies with a strong HR presence in the market and focused on the well-being of their future employees.

 

 

   

 

 

Casablanca, June 6th, 2024

In a market where the HR war is raging, and where candidate expectations are ever more demanding, companies need to stand out. With only 1% of executives loyal to their company (source: BCG ReKrute 2023 survey), a strong employer brand is essential for any organization seeking excellence. Attracting, engaging, and retaining talent is therefore the urgent need for the years to come!

ReKrute, which has been supporting the largest Moroccan groups and numerous SMEs for over 18 years to better attract and retain their employees, successfully organized the 1st edition of its concept entirely dedicated to employer branding on Thursday, June 6th, 2024 in Casablanca.
 

During this major Employer Brand Ceremony, ReKrute highlighted companies with exemplary practices in HR communication and strong influence, as well as organizations focused on the well-being and commitment of their future employees.

This ceremony, now a significant milestone for employer branding in Morocco, saw the participation of over 200 key human resources players, all united by a shared reflection on the attractiveness of companies. 70 companies received a label on this occasion, one of the 2 existing labels, or both, as a result of all the actions carried out by these organizations to promote their employer brand:

 

 

 

 

  • The Feel Good Label rewards companies that care about the well-being of their employees, even before they join. These companies excel in transparent communication about their corporate culture. They also use cultural matching to identify and attract candidates who will naturally thrive within their organization. A unique tool to attract engaged and high-performing employees, and retain talent!

 

  • The Krunchy Company Label recognizes the most attractive companies that are committed to being so. Formerly known for 4 years as the "TOP 25 Recruiters" Award, the concept has been completely revised and improved this year to better meet the very definition of employer branding. The "employer brand" (HR concept) evokes the image conveyed by a company as an employer to its current employees, former employees, and potential candidates.

This year, it was important for us to give candidates the means to differentiate between a strong "brand image" (based on the awareness of a known product or service) and a recognized "employer brand".

The Krunchy label takes into account previously unmeasured elements such as all the means implemented by the company to bring transparency and attractiveness to its work environment.

Beyond measuring only the attractiveness of the brand to candidates, the Krunchy label also takes into account the company's employer brand as such.

 

 

 

 

   

 

 

The 2024 labeled companies are, in alphabetical order:

  1. Air Arabia: Feel Good and Krunchy labeled
  2. AKDITAL: Feel Good and Krunchy labeled
  3. Akkodis Morocco: Feel Good and Krunchy labeled
  4. ALLIANCE: Feel Good labeled
  5. ALTEN Morocco: Feel Good and Krunchy labeled
  6. Arcol: Feel Good labeled
  7. Aria group: Krunchy labeled
  8. Attijariwafa bank: Krunchy labeled
  9. AXA Rabat (Axa Services): Feel Good and Krunchy labeled
  10. Bank Al Yousr: Krunchy labeled
  11. Bank Assafa: Krunchy labeled
  12. Bank Of Africa: Feel Good and Krunchy labeled
  13. BMCI Groupe BNP Paribas: Feel Good and Krunchy labeled
  14. CAC (Centrale Automobile Chérifienne): Feel Good and Krunchy labeled
  15. Capgemini: Feel Good and Krunchy labeled
  16. Capgemini Engineering: Feel Good and Krunchy labeled
  17. CGI Technologies et Solutions Maroc: Feel Good and Krunchy labeled
  18. Clayens NP Morocco: Feel Good labeled
  19. Club Med: Feel Good and Krunchy labeled
  20. Cnexia: Feel Good and Krunchy labeled
  21. Coface: Feel Good and Krunchy labeled
  22. Concentrix (Webhelp): Feel Good and Krunchy labeled
  23. Crouzet: Krunchy labeled
  24. Decathlon - Decapro: Feel Good labeled
  25. Deloitte Extended Services: Feel Good and Krunchy labeled
  26. Disty technologies: Feel Good and Krunchy labeled
  27. Duroc: Feel Good and Krunchy labeled
  28. DXC CDG: Feel Good and Krunchy labeled
  29. Eca Assurances: Feel Good and Krunchy labeled
  30. Econocom Maroc: Feel Good and Krunchy labeled
  31. Eczacibasi (ECP Maroc): Feel Good labeled
  32. Euro Information: Feel Good labeled
  33. Foods and Goods: Krunchy labeled
  34. Foundever (ex Sitel Group): Feel Good and Krunchy labeled
  35. GBM: Feel Good labeled
  36. Genius Services: Feel Good labeled
  37. Groupe Addoha: Feel Good labeled
  38. Groupe Label'Vie - Carrefour: Krunchy labeled
  39. HCLTech: Feel Good and Krunchy labeled
  40. IKEA: Feel Good labeled
  41. INNOVX: Feel Good and Krunchy labeled
  42. Intelcia: Feel Good and Krunchy labeled
  43. Intelcia ITS: Feel Good labeled
  44. INTM Méditerranée: Feel Good labeled
  45. LCI Education: Feel Good labeled
  46. Leoni Maroc: Feel Good and Krunchy labeled
  47. Leyton: Feel Good and Krunchy labeled
  48. Lydec: Krunchy labeled
  49. M-automotiv: Feel Good and Krunchy labeled
  50. Maroc Climate and Security (MCS) - Carrier: Feel Good and Krunchy labeled
  51. McDonald's Maroc: Feel Good and Krunchy labeled
  52. O&D Services: Feel Good labeled
  53. Orange Business: Krunchy labeled
  54. Outsourcia: Feel Good labeled
  55. PwC services: Feel Good and Krunchy labeled
  56. Richbond: Feel Good and Krunchy labeled
  57. Safran Nacelles: Feel Good labeled
  58. Sevam: Feel Good labeled
  59. SGS: Feel Good labeled
  60. Société Générale African Business Services - SG ABS: Feel Good and Krunchy labeled
  61. Société Générale Maroc: Feel Good and Krunchy labeled
  62. Sofrecom Maroc: Feel Good and Krunchy labeled
  63. Sorec: Feel Good labeled
  64. SQLI: Feel Good labeled
  65. Stay Here: Feel Good and Krunchy labeled
  66. Super Cérame: Feel Good and Krunchy labeled
  67. Tersea: Feel Good and Krunchy labeled
  68. UM6P - Université Mohammed VI Polytechnique: Feel Good and Krunchy labeled
  69. Unifitel: Krunchy labeled
  70. Yazaki Morocco: Feel Good and Krunchy labeled

"Today, we are celebrating not only exemplary companies but also the evolution of recruitment and talent management standards. Each labeled company demonstrates that professional fulfillment is fundamental for sustainable performance and innovation" explains Philippe Montant, CEO of ReKrute.com

Through this event and its involvement in employer branding in Morocco, ReKrute is committed to promoting and supporting companies that adopt practices conducive to a fulfilling work environment, thus contributing to a significant improvement in HR attractiveness and employee well-being.

This labeling ceremony is not only a recognition of the individual successes of companies but also a call for a broader transformation of recruitment and talent management practices across the country.

Download the special report produced in collaboration with Challenge magazine for free.

ABOUT REKRUTE

With a presence in 15 African countries, ReKrute has been a key player in the recruitment of executives and managers for 18 years. In Morocco, with a high-quality database of 1.5 million registered executive profiles, ReKrute supports more than 3000 large companies and multinationals each year to maximize their employer brand to recruit and retain the best talent.