Check out the 70 companies that are successful with a top employer brand!

Discover the 70 companies recognized for their strong and renowned employer brand
- A ceremony this Thursday, June 6th, with 250 major players in human resources,
- An event that has labeled 70 Moroccan companies that create and highlight exemplary HR practices in order to have fulfilled and engaged employees,
- Unique tools to better guide you in your career choices!
In a market where the HR war is raging, and where the expectations of talent are ever more demanding, companies must stand out. With only 1% of executives loyal to their employer (source BCG ReKrute 2023 survey), companies must develop a strong employer brand. And they have understood this well!
The employer brand is indeed today a fundamental pillar for any organization concerned with excellence and which wishes to attract, engage and retain its talent!
To better support you towards the structures that will offer you the best work environments, and where you can flourish, we have labeled for you the best Moroccan structures.
This Thursday, June 6th, at our annual ceremony which brought together more than 250 human resources actors, we highlighted for you 70 companies that meet these demanding criteria. Two HR labels have thus been awarded, two labels that you will also find on all the job offers of these companies:

- The Feel Good Label rewards companies that care about the well-being of their employees, even before their integration. These companies stand out through transparent communication about their company culture, allowing you to measure at any time how happy you are or are not naturally with them. A unique tool to help you find your happiness at work!
- The Krunchy Company Label, or "crispy company", recognizes the most attractive companies for Moroccan executives and who give themselves the means to be so. The Krunchy label measures all the means implemented by the company to give you transparency on its work environment and make it attractive and fulfilling. It is also, and logically, the companies that attract the most candidates on the market!
"With these labels, we are celebrating not only exemplary companies but also the evolution of recruitment and talent management standards. Each labeled company demonstrates that professional fulfillment is fundamental for talent and is committed to this" explains Philippe Montant, CEO ReKrute.com
Congratulations to the 70 labeled companies:
- Air Arabia: Feel Good and Krunchy labeled
- AKDITAL: Feel Good and Krunchy labeled
- Akkodis Maroc: Feel Good and Krunchy labeled
- ALLIANCE: Feel Good labeled
- ALTEN Maroc: Feel Good and Krunchy labeled
- Arcol: Feel Good labeled
- Aria group: Krunchy labeled
- Attijariwafa bank: Krunchy labeled
- AXA Rabat (Axa Services): Feel Good and Krunchy labeled
- Bank Al Yousr: Krunchy labeled
- Bank Assafa: Krunchy labeled
- Bank Of Africa: Feel Good and Krunchy labeled
- BMCI Groupe BNP Paribas: Feel Good and Krunchy labeled
- CAC (Centrale Automobile Chérifienne): Feel Good and Krunchy labeled
- Capgemini: Feel Good and Krunchy labeled
- Capgemini Engineering: Feel Good and Krunchy labeled
- CGI Technologies et Solutions Maroc: Feel Good and Krunchy labeled
- Clayens NP Morocco: Feel Good labeled
- Club Med: Feel Good and Krunchy labeled
- Cnexia: Feel Good and Krunchy labeled
- Coface: Feel Good and Krunchy labeled
- Concentrix (Webhelp): Feel Good and Krunchy labeled
- Crouzet: Krunchy labeled
- Decathlon - Decapro: Feel Good labeled
- Deloitte Extended Services: Feel Good and Krunchy labeled
- Disty technologies: Feel Good and Krunchy labeled
- Duroc: Feel Good and Krunchy labeled
- DXC CDG: Feel Good and Krunchy labeled
- Eca Assurances: Feel Good and Krunchy labeled
- Econocom Maroc: Feel Good and Krunchy labeled
- Eczacibasi (ECP Maroc): Feel Good labeled
- Euro Information: Feel Good labeled
- Foods and Goods: Krunchy labeled
- Foundever (ex Sitel Group): Feel Good and Krunchy labeled
- GBM: Feel Good labeled
- Genius Services: Feel Good labeled
- Groupe Addoha: Feel Good labeled
- Groupe Label'Vie - Carrefour: Krunchy labeled
- HCLTech: Feel Good and Krunchy labeled
- IKEA: Feel Good labeled
- INNOVX: Feel Good and Krunchy labeled
- Intelcia: Feel Good and Krunchy labeled
- Intelcia ITS: Feel Good labeled
- INTM Méditerranée: Feel Good labeled
- LCI Education: Feel Good labeled
- Leoni Maroc: Feel Good and Krunchy labeled
- Leyton: Feel Good and Krunchy labeled
- Lydec: Krunchy labeled
- M-automotiv: Feel Good and Krunchy labeled
- Maroc Climate and Security (MCS) - Carrier: Feel Good and Krunchy labeled
- McDonald's Maroc: Feel Good and Krunchy labeled
- O&D Services: Feel Good labeled
- Orange Business: Krunchy labeled
- Outsourcia: Feel Good labeled
- PwC services: Feel Good and Krunchy labeled
- Richbond: Feel Good and Krunchy labeled
- Safran Nacelles: Feel Good labeled
- Sevam: Feel Good labeled
- SGS: Feel Good labeled
- Société Générale African Business Services - SG ABS: Feel Good and Krunchy labeled
- Société Générale Maroc: Feel Good and Krunchy labeled
- Sofrecom Maroc: Feel Good and Krunchy labeled
- Sorec: Feel Good labeled
- SQLI: Feel Good labeled
- Stay Here: Feel Good and Krunchy labeled
- Super Céramique: Feel Good and Krunchy labeled
- Tersea: Feel Good and Krunchy labeled
- UM6P - Université Mohammed VI Polytechnique: Feel Good and Krunchy labeled
- Unifitel: Krunchy labeled
- Yazaki Morocco: Feel Good and Krunchy labeled
Download the special report produced in collaboration with Challenge magazine for free.



