Five Award-Winning Moroccan Brands
20 December 2010
Read by 1750 persons
This competition is an opportunity to recognize dynamic companies and motivate them in their innovation strategy.
On Friday evening, nearly 400 people attended the 2nd annual "Morocco Awards" ceremony at a Casablanca hotel. The jury, chaired by Adil Douiri (former Minister of Tourism, Crafts, and Social Economy and president of Mutandis), had the difficult task of choosing from 60 candidates for five awards recognizing the most dynamic Moroccan brands and those favored by consumers. "Discussions were lively and in-depth. After 16 hours of deliberation over three days, the conclusions came naturally," said Adil Douiri. Inwi won the 2010 Morocco Awards in the Services category, beating out Atlas Voyage, CTM, Hit Radio, and Wafasalaf.
On this occasion, its CEO, Frédéric Debord, upon receiving the award, emphasized the importance of a brand keeping its promises to its customers. The "Morocco Awards 2010" for the Manufacturing category was awarded to Jaouda, a food company based in Taroudant. It won against Dari, Ingelec, Koutoubia, and La Prairie. In the Commerce and Distribution category, Au derby, Diamantine, Mobilia, Yatou, and Kitea competed. Kitea, an exporter of furniture and accessories, won. It currently has a turnover of nearly 474 million dirhams and employs 1500 people.
The fourth award, new to this 2nd edition, for Innovation, was won by Amoud, beating Au fait, Decora, Lamacom, and Rekrute.com. This award recognizes the brand that best contributed to the company's development, notoriety, and reputation. Amoud, known for its cakes and bread, achieved a turnover of 30 million dirhams thanks to an effective branding strategy since its creation in 1988. Finally, a special "Public Prize" was awarded to the national television and radio channel 2M, beating Mobilia and Koutoubia. A survey by DMS Marketing of 1200 people on the 60 brands helped select the finalists.
The opinion study also measures consumer behavior regarding products and brands. In short, this competition to encourage Moroccan brands is an opportunity to distinguish dynamic brands. For a company, this effort impacts investment profitability. A labeled brand ensures new products and faster investment returns. A strong brand encourages companies to expand into other sectors. Sustainable growth transforms into exponential growth.
Published December 19, 2010
Posted online December 20, 2010
lematin.ma
On Friday evening, nearly 400 people attended the 2nd annual "Morocco Awards" ceremony at a Casablanca hotel. The jury, chaired by Adil Douiri (former Minister of Tourism, Crafts, and Social Economy and president of Mutandis), had the difficult task of choosing from 60 candidates for five awards recognizing the most dynamic Moroccan brands and those favored by consumers. "Discussions were lively and in-depth. After 16 hours of deliberation over three days, the conclusions came naturally," said Adil Douiri. Inwi won the 2010 Morocco Awards in the Services category, beating out Atlas Voyage, CTM, Hit Radio, and Wafasalaf.
On this occasion, its CEO, Frédéric Debord, upon receiving the award, emphasized the importance of a brand keeping its promises to its customers. The "Morocco Awards 2010" for the Manufacturing category was awarded to Jaouda, a food company based in Taroudant. It won against Dari, Ingelec, Koutoubia, and La Prairie. In the Commerce and Distribution category, Au derby, Diamantine, Mobilia, Yatou, and Kitea competed. Kitea, an exporter of furniture and accessories, won. It currently has a turnover of nearly 474 million dirhams and employs 1500 people.
The fourth award, new to this 2nd edition, for Innovation, was won by Amoud, beating Au fait, Decora, Lamacom, and Rekrute.com. This award recognizes the brand that best contributed to the company's development, notoriety, and reputation. Amoud, known for its cakes and bread, achieved a turnover of 30 million dirhams thanks to an effective branding strategy since its creation in 1988. Finally, a special "Public Prize" was awarded to the national television and radio channel 2M, beating Mobilia and Koutoubia. A survey by DMS Marketing of 1200 people on the 60 brands helped select the finalists.
The opinion study also measures consumer behavior regarding products and brands. In short, this competition to encourage Moroccan brands is an opportunity to distinguish dynamic brands. For a company, this effort impacts investment profitability. A labeled brand ensures new products and faster investment returns. A strong brand encourages companies to expand into other sectors. Sustainable growth transforms into exponential growth.
Published December 19, 2010
Posted online December 20, 2010
lematin.ma
