Title: Cnexia believes that operational excellence comes from a healthy, stimulating, and balanced work environment: insights from Redouane Oulad Akdim, Talent & Development Director
In a world of work that is rapidly changing, the employee experience is no longer just about joining or training. It relies on companies' ability to create a stimulating, inclusive environment that offers lasting opportunities.
Redouane Oulad Akdim, Director of Talent & Development at Cnexia, discusses the company's strengths, his vision for employee engagement, and the steps taken to enhance its attractiveness in Morocco.
Cnexia, the exclusive Moroccan subsidiary of Bell Canada, a long-standing North American leader in telecommunications, technology, and media, positions itself as a strategic bridge between Moroccan talent and the most demanding international markets. The company has two complementary divisions: high-end customer relationship management for the Canadian market, and Cnexia Tech, its technology division focused on software development, automation, artificial intelligence, IT, and cybersecurity. Today, Cnexia has nearly 4,000 employees across Fes, Rabat Technopolis, and Casablanca. What sets the company apart is its focus entirely on the North American market, which requires particularly high international standards. Cnexia also stands out for its company culture based on five key values: innovation, excellence, commitment, diversity, and integrity. The company is now seen as a true technological and human hub offering international careers from Morocco.
At Cnexia, the employee experience is a central pillar of the People & Culture strategy. The company champions an inclusive, growth-oriented, and empowering approach. From the very beginning of their journey (onboarding), new employees are immersed in an environment that encourages learning, collaboration, and the sharing of ideas. The organization also uses flatter management structures to foster closer relationships with management and to ensure everyone's voice is heard. Cnexia boosts its teams' engagement through a well-developed internal mobility policy, a culture of meritocracy, ongoing certified training programs, and partnerships with international e-learning platforms. The company actively prepares its teams for the jobs of the future, particularly in areas like data, artificial intelligence, and management. Currently, 80% of managers and support staff are promoted from within, demonstrating the company's commitment to developing its talent for the long term. Cnexia also places great importance on active listening through regular Pulse Surveys, which measure team engagement and help adapt internal actions.
Cnexia believes that operational excellence is achieved through a healthy, stimulating, and balanced work environment. The company offers competitive packages including performance bonuses, language bonuses, and referral programs. However, its main distinguishing factor lies in its global vision of "Care." Specifically, Cnexia has implemented an Employee Assistance Program that provides psychological, financial, and legal support to employees and their families 24/7. The company also has a Social Club that offers numerous benefits negotiated with partner businesses. The workspaces are designed as true living spaces, including relaxation areas, gaming rooms, and cafeterias to promote relaxation and team spirit. The company also undertakes strong initiatives for inclusion, diversity, and gender equality. This HR policy has led to Cnexia receiving several awards, including the Best Place to Work, Feel Good, and Krunchy Company certifications from ReKrute.
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