Conference: "Personal Branding and Collective Intelligence Management"

Pitch

On the one hand, the term Personal Branding appeared in 1997 in the United States and more recently in Europe. However, with the accelerated development of Web 2.0 and the possibility for everyone to intervene widely on the Internet, thus leaving hundreds of searchable traces, this notion has become central. On the other hand, and according to Olivier Zara, the performance of companies in an information society is to know how to mobilize the collective intelligence and knowledge of its stakeholders (employees, suppliers, customers, etc.). This conference attempts to link two fundamental notions of current management: Personal Branding and Collective Intelligence.

Date: Friday, December 17, 2010 • 6:30 PM - 8:00 PM Location: CFCIM Campus - Ain Sebaa - Casablanca (Morocco)

Conference organized by the French Chamber of Commerce and Industry of Morocco and ADEFA (Association of Graduates of the French School of Business) which will be followed by a cocktail offered by ADEFA.

Speaker:

Olivier Zara is an author, blogger, and entrepreneur, a recognized expert in Web 2.0, social networks, and Personal Branding (digital identity and reputation). President of Authentys, a French-speaking Personal Branding company. He is also the author of four books: Le Management de l’intelligence collective, M21 Éditions, 2nd ed., May 2008 —- Le Guide pratique de l’intelligence relationnelle, Axiopole Tome 1, July 2007 and Tome 2, January 2010 —- Réussir sa carrière grâce au Personal Branding, Eyrolles, March 2009.

Moderator:

Yasser Monkachi is a content project manager and communication trainer. He is also a systemic analyst and Cross Media specialist. A professional blogger, he is interested, among other things, in the fields of monitoring, innovation, digital identity, and Personal Branding. He is the author of the blog: impulsion2.0

Registration

Quickly request your Golden Ticket to participate in this conference by sending an email to: impulsion2.0@gmail.com

NB: The number of seats is limited, first come, first served! Thank you for your understanding.

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The event on sustainatwork.fr

Posted December 14, 2010