Discover Centrale Automobile Chérifienne's Values and Company Culture
Centrale Automobile Chérifienne (CAC) stands out for its company culture based on strong values and a constant commitment to its employees and partners. Maha Ghazani, Human Resources Manager reveals the pillars that drive the teams' daily work and strengthen their cohesion.
Company Values and Vision
• What are the fundamental values that define your company?
Our company is guided by four essential values:
- Excellence, which drives us to consistently work with passion and self-improvement in our work and actions in the service of our clients;
- Trust, embodied by maintaining strong relationships with our employees and clients and promoting our company's reputation.
- Commitment, which means acting rigorously and loyally alongside our clients, employees, and partners.
- Responsibility towards our ecosystem with a view to continuous improvement.
• How do your teams embrace the company's vision and values on a daily basis?
We ensure that these values are embodied in all our actions, whether in management, talent development, or relations with our partners.
We regularly organize training sessions, events, and internal initiatives that remind everyone of the importance of these principles.
Collaboration and Team Spirit
• What mechanisms do you put in place to encourage collaboration and teamwork?
We encourage a culture of collaboration through regular exchange meetings and cross-departmental company projects involving several departments (Sales, After-Sales Service, and Support Functions).
In addition, our team-building events, annual conventions, and employee evenings help strengthen cohesion and synergy among teams.
• How do you develop a spirit of mutual support and solidarity within your teams?
Mutual support naturally develops among teams, driven by a collective spirit where each employee is motivated by the desire to move things forward and contribute to the common success of CAC.
Diversity and Inclusion
• What importance do you give to diversity and inclusion in your company?
We believe that the plurality of profiles and experiences enriches our organization and fosters innovation.
• Do you have specific initiatives to promote equal opportunities and diversity?
Yes, we ensure that our recruitment and career development processes are based solely on skills and merit.
Innovation and Creativity
• How do you encourage your employees to propose innovative ideas?
Each department organizes sharing and brainstorming meetings at all hierarchical levels, offering everyone the opportunity to express their ideas.
Senior management actively encourages initiative and innovation during monthly meetings, thereby strengthening a culture of exchange and creativity within the company.
• What initiatives are in place to foster creativity in team projects?
We promote agile and collaborative work methods that leave room for creativity. Inter-departmental workshops/meetings allow us to experiment with new approaches and co-create innovative solutions.
Employee Engagement
• How do you ensure that you maintain the engagement and motivation of your employees over the long term?
We attach great importance to the well-being of our employees, particularly through motivating working conditions, career development opportunities, and active listening to their needs.
Our annual internal satisfaction surveys allow us to regularly assess the level of engagement and make continuous improvements.
• Do you organize company events or rituals to strengthen employees' attachment to the company culture?
Yes, we organize various internal events aimed at strengthening cohesion and attachment to our company culture. These include the staff evening, the Achoura afternoon dedicated to the children of our employees, team-building activities adapted to each brand and department, and the annual framework convention, which allows us to discuss our achievements and future objectives. These special moments promote team spirit and strengthen the sense of belonging.
