Complementary labels to enhance your employer brand

GIVE WEIGHT TO YOUR HR COMMUNICATION

Because in a tight HR market, employer brand makes all the difference in attracting and keeping the best, it is essential to reassure your future candidates that they are making the right choice with external recognition.

Why get certified?

• A sign of trust: A label guarantees that your company meets precise and demanding criteria thanks to an independent body. Here we are talking about the quality of the work environment you offer candidates.
• Recognition: A pictogram clearly indicates to candidates that you are among the elite. 
• Help with choices: Makes application decisions easier by choosing companies that offer more attractive and fulfilling environments.

Why the ReKrute HR labels?

At ReKrute, our belief is simple: a strong employer brand is not built alone. That's why we go far beyond simple certification. Unlike practices observed elsewhere, we don't just give you a label or let you communicate at your own level. We ensure powerful and continuous visibility for you among Moroccan talent.

Our labels are systematically accompanied by a large-scale communication campaign, spread over a full year, broadcast in the press, on ReKrute, our social networks, our specialized pages, and through various national media. You will also participate in our Employer Brand Ceremony and its impact, an event that brought together over 450 CEOs and HR professionals in June 2025.

Our ambition is clear: to allow you to highlight what you do best, strengthen your attractiveness, and offer candidates transparent, authentic, and certified visibility of your HR culture.

Feel Good: the label for well-being and cultural matching

Feel Good highlights companies committed to well-being at work and the quality of the professional environment offered to future employees.
Much more than just a label, it is a real cultural matching tool for identifying candidates most aligned with your values and ways of working.

We thus value companies that choose not only to evaluate their culture but also to share it transparently with candidates.
To date, more than 120 companies have the Feel Good label.

Krunchy Company: the attractiveness barometer for executives

Krunchy Company is the label that measures the attractiveness of companies among Moroccan executives. Based on big data, it analyzes two essential dimensions of employer branding:

• Your ability to offer transparency about your work environment.
• The level of attractiveness of your brand among Moroccan executives.

It is a valuable indicator for understanding your market positioning, benchmarking your strengths, and identifying areas for improvement.

LoveMyJob: when your employees become your best ambassadors

With LoveMyJob, it's your employees themselves who speak up.
This label is based on an internal survey that assesses job satisfaction through different HR dimensions.

Its benefit is twofold:
• It provides authentic proof of the real satisfaction of your teams.
• It perfectly complements Krunchy Company by providing the internal view, where Krunchy reflects market perception.

Even if your overall score is below 3/5, you will receive all the certified reviews from the survey. Every company has strengths and positive aspects, and these deserve to be highlighted in your communications.

OKBoarding: optimize and certify your candidate experience

OKBoarding is not just a label; it is a real tool for continuous improvement of your HR processes.
It evaluates, structures, and improves the different stages of the candidate journey, with a common goal: to guarantee an impeccable experience for every talent you meet.

Beyond recognition, OKBoarding supports you in implementing smoother, more human, and more professional recruitment.

Also read: Employer Brand Ceremony 2025: a strategic meeting for HR professionals