Foods & Goods: an employer brand built on sincerity and consistency
In a job market where candidates are increasingly paying attention to company culture, values, and the promises that are actually lived within the company, Foods & Goods places its employer brand at the heart of its HR strategy. For Emeline Chartouni, HR Manager, this approach goes beyond communication: it is rooted in daily reality and is reflected in the concrete experience lived by employees.
In Foods & Goods, we know that the employer brand and HR marketing are two essential tools to attract, engage, and keep talented people, especially in a competitive market like today's.
The employer brand is our DNA as an employer. It's what we are deep down, what we offer our employees beyond their work contract: our culture, our values, our way of managing, our view of success, and our quality of daily life. It's a sincere and lasting creation, the reality of what our teams experience.
HR marketing, on the other hand, is how we highlight this reality. It's the operational tool: recruitment campaigns, communication on social networks, internal or external events... Its role is to share our employer brand, both internally and externally.
The two are inseparable. A strong employer brand without HR marketing is a truth that remains in the shadows. Good HR marketing without a real foundation is a facade without substance. Our HR mission is to align the two, to attract the right people, to keep our talent... and simply to make employees proud to work with us.
Employer branding and HR marketing have a common goal: to nurture a consistent and lasting focus on attractiveness and loyalty for employees, especially for younger generations.
The candidate experience, first, is the first point of contact. We focus on kind, transparent exchanges, and clear, sincere communication. It's this first impression that builds trust and makes people want to join the company.
But beyond recruitment, the employer brand is also expressed in the employee experience: a human relationship, based on trust and closeness, which values recognition, skill development, and professional growth.
