Foreign Trade Training: Be Fundamentally Creative, Competitive, and High-Performing!

As part of the launch of a training program for the foreign trade sector, a press conference was held at the Cepex headquarters, organized by the Exporters' Club in collaboration with TTC Pilotage (Time University group). The aim was to raise awareness among company managers and executives, as well as human resources managers, about the importance of this issue and to learn about international best practices.
Above all, this meeting opened an opportunity to examine "the challenges of continuing education", "the role of training in promoting foreign trade", "Tunisian skills and conquering export markets", "continuing education within reach of all companies", "promoting training within the exporting company", as well as the dynamics of export projects "Train4Trade".
Indeed, profound changes, coupled with the repercussions of the crisis, are imposing a new strategic positioning on industries based on innovation and competitiveness and necessitate the establishment of a successful corporate culture capable of ensuring the
sustainability of the Tunisian exporting company by seeking to establish an adequate export structure. Consequently, a good positioning of companies in national and international markets depends, among other things, on the competitiveness of its human resources. Continuing education, in this context, is one of the factors that allows maintaining performance and improving the company's competitiveness nationally and internationally.
It is undeniable that the growth of exports must match and equal that of imports; this will require a more sustained effort from Tunisian exports, and to do so, it is necessary to increase production, ensure quality, and be fundamentally creative, competitive, and high-performing; hence the role of training all the personnel of the Tunisian company at all levels and in all sectors of the economy.
Indeed, the issue of continuing education and its impact on employment is a major concern in the government's strategic policy. In this regard, and during the opening of this seminar, the Minister of Training and Employment, Mohamed Agrébi, recalled the enormous efforts made by Tunisia in the field
of employment policy.
Aware of the major challenges facing Tunisian companies, the stakeholders have put in place measures and reforms to improve the Tunisian legal framework in order to adapt it to economic realities at the national and international levels. The ultimate goal is to accelerate growth, achieve economic integration, and improve the well-being of the Tunisian consumer.
It is important to know, in this context, that the achievements made in Tunisia in terms of building the information society and the knowledge economy, and the improvement of economic information, have led to strengthening the competitiveness of sectors with a high technological component and to increase their contribution to GDP from 23.4% to 24.8%, respectively in 2008 and 2009. And the Minister added that the Tunisian strategy for promoting foreign trade is an ongoing work combining pragmatism, progressiveness, and openness to foreign experiences while making the necessary trade-offs with other economic policy instruments to take into account national specificities and
development imperatives.
The Train4Trade GIE (Economic Interest Grouping) brings together a panel of specialists in international trade, active in both training and field work. They master all the essential parameters of international trade: cultural, practical, theoretical, philosophical, etc...
Sharing its experience in the Belgian market, the Train4Trade GIE also aims to internationalize. This is how some of its members are already operating internationally, as in France, Vietnam, Canada, and Saudi Arabia.
Thanks to its experience and with the help of the Wallonia Export Agency (AWEX), the GIE recently turned to a French-speaking country close to Belgium: Tunisia. The objective is to assist any company wishing to position itself in new
markets, including the Belgian market, provide coaching and support to individuals or teams, and assist in setting up specialized training in existing or to-be-created training centers on five continents.
Following appropriate studies and various working meetings in both Tunisia and Belgium, the Tunisian private university U TIME / TTC Pilotage and the Belgian GIE TRAIN4TRADE signed a partnership agreement in Brussels on May 12, 2010, in the field of international trade training in Tunis.

Published October 11, 2010

Posted online October 18, 2010

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