AI, Purpose, Stability: The New Priorities of Moroccan Professionals

ReKrute recently unveiled the results of a major international survey conducted with the Boston Consulting Group (BCG) and The Network. 150,000 professionals in 185 countries shared their vision of the world of work. Result? A new perspective on the new expectations of candidates... and on the growing importance of artificial intelligence in our professional lives.

 Morocco, a champion of AI

Good news: Morocco ranks 4th worldwide for the adoption of artificial intelligence, on par with China!
52% of Moroccan executives already use it daily: to learn, write, research... or innovate.
AI is not scary: it inspires, motivates, and opens doors. But you still need good support.

Alexandra Montant, Deputy General Manager of ReKrute, perfectly summarizes this new reality:

“Candidates are no longer looking for a simple job. They want a meaningful project, shared values, and a clear vision.”

Zineb Sqalli, Associate Director at BCG, adds:

“The massive use of AI by young Moroccan professionals is a strong signal. Companies must keep up to stay attractive.”

 What really matters to you (and to all of us)

63% of Moroccan workers are ready to retrain to adapt to technological changes
Job stability is prioritized over pay or career advancement
Purpose, recognition, and social impact have become essential
78% of talents feel in a strong position to negotiate
46% refuse an offer if the company has a negative impact on society
36% may withdraw due to a bad interview experience

 In summary

You are ready to evolve. To learn. To build the company of tomorrow.
But you expect recruiters to offer you more than just a job:

•  A project that suits you
•  A clear framework on the use of AI
•  A trusting relationship from the first contact
•  An environment where you can progress... and feel good

 You have the power. And we, at ReKrute, are here to help you make the right choices.