ISCAE Organizes the 24th Edition of the Carrefour du Manager

ISCAE is organizing the 24th edition of the Carrefour du Manager under the theme: "Corporate Social Responsibility of Moroccan companies: a state of mind or a simple fad?"

Each year, fourth-year ISCAE students passionately organize the Carrefour du Manager, a major event bringing together various actors of the Moroccan economy.

Through their professionalism and motivation, they invest in creating a communication space aimed at establishing fruitful contact between graduates ready to begin their professional lives and companies seeking high-level management executives.

The program for this event, which will be held from May 25 to 29, 2009 at ISCAE Casablanca, includes several activities:

Recruitment Fair (May 25 and 26): This is an opportunity for companies to meet ISCAE students and graduates in a friendly setting.

Sports Fair (May 27): Organized around a high-level football tournament. Sport is a wonderful way for participants to interact.

Seminar Fair (May 28): These are conferences and debates aimed at bringing together economic, political, associative, and academic actors around a current and unifying theme.

Festival Fair (May 29): The grand GALA evening is a true crossroads of musical styles: (Chaabi, Gnawa, Animations, DJ, ...).

The 24th edition of the Carrefour du Manager has as its central theme: "Corporate Social Responsibility of Moroccan companies: a state of mind or a simple fad?". In this edition, a wide range of questions related to the theme of Corporate Social Responsibility will be addressed: employment and working conditions, professional relations, environmental and climate change, corruption, good governance, etc.

Indeed, for several years, public and private actors have placed Corporate Social Responsibility (CSR) at the heart of their agenda worldwide. Corporate Social Responsibility (CSR) has become an increasingly essential theme in the business world.

As a result, the company profile has undergone profound changes due to the broadening of its responsibility. This is now far from being limited to simply maximizing shareholder profit.

Corporate Social Responsibility can be defined as "the voluntary integration of social and ecological concerns of companies into their business activities and their relationships with stakeholders."

This means that a company must not only be concerned with its profitability and growth but also with the environmental and social impacts of its activity. It must also be more attentive to the concerns of its stakeholders: employees, shareholders, customers, suppliers, and civil society. This notion integrates three major categories of issues:

• Economic issues;
• Issues related to HR management in the company;
• And environmental issues.

The conference program for the 24th edition of the Carrefour du Manager is built around three themes:

• The theoretical outlines of the CSR concept;
• The state of CSR in Morocco;
• And the means to promote good practices in Morocco.

Political decision-makers, national and international experts, and business leaders will speak at the conferences organized on this occasion. This event will attempt to highlight some of the most urgent questions we must face today. It will also be an excellent way to reaffirm our Institute's commitment to this promising dynamic of change for a better Morocco.

Posted on May 20, 2009