Title: The group's human culture, based on closeness, mutual aid, and respect, fosters a strong sense of belonging: insights from Caroline Bauchet-Bouhlal, Deputy Group General Manager at Es Saadi Marrakech Resort

In a luxury hotel industry where customer experience relies as much on service excellence as on the quality of the employee experience, a hotel's attractiveness is built around a strong human culture, a solid heritage, and a continuous ability to evolve its practices.

Caroline Bauchet-Bouhlal, Deputy Group General Manager at Es Saadi Marrakech Resort, discusses the group's strengths, her vision of the employee experience, and the tools in place to enhance its attractiveness and well-being at work.

The Es Saadi Marrakech Resort stands out with a unique positioning: that of an employer and an establishment both deeply rooted in a strong historical heritage and resolutely focused on a modern approach to human capital and customer experience. The establishment benefits from a true emotional capital, both with its clients and its employees, based on trust, pride of belonging, and attachment to this iconic Moroccan hotel institution. Its reputation also relies on its ability to combine tradition, service excellence, innovation, and personalization of the customer experience in the world of luxury. The constant innovation of its offerings and products helps to strengthen its attractiveness and its image as a benchmark.

The employee experience at Es Saadi Marrakech Resort is currently part of a transformation dynamic aimed at creating a strong link between the group's historical heritage and modern human capital standards. Several structuring axes are progressively being reinforced, notably the valorization of internal talents and seniority, the recognition of performance, and the continuous improvement of internal communication to streamline exchanges and give more meaning to daily actions. The group also continues its efforts in skills development through more structured training and career development paths. The main challenge today is to strengthen and enhance the employee experience to sustainably consolidate service excellence and customer experience, in a luxury sector where personalization is becoming increasingly important.

The Es Saadi Marrakech Resort has several differentiating strengths in terms of well-being at work. The establishment offers an inspiring work environment, constantly evolving through innovation, which directly contributes to employee development. The group's human culture, historically based on closeness, mutual aid, and respect, fosters a strong sense of belonging reinforced by the establishment's history and reputation. This culture also translates into significant team stability. The group also develops a comprehensive approach to well-being through medical monitoring focused on prevention, encouragement of regular sports activities-notably through trail running, the Marrakech International Marathon, football tournaments, and team building events-as well as support for various well-being initiatives such as Global Wellness Day, yoga classes, and cultural visits. Dedicated positions within human capital management have also been created to oversee the continuous improvement of employee well-being. The attractiveness of Es Saadi Marrakech Resort ultimately rests on an authentic employer brand, driven by a strong heritage, rich professions, and inspiring internal career paths. The group also continues to modernize its HR practices, structure employee career paths, and progressively digitize its processes to sustainably support its talent.

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