Moroccan Companies' HR Commitment Gets Press Acclaim

24 June 2025 Read by 1570 persons

 

 

Organized by ReKrute on June 12th in Casablanca, the Employer Brand Ceremony 2025 honored 96 companies committed to an exemplary HR culture. Over 400 HR professionals and executives gathered to celebrate a new generation of employers who put people, innovation, and ethics at the heart of their strategy.

This edition was marked by unprecedented media coverage, confirming the growing impact of the labels Feel Good and Krunchy Company on company attractiveness.

 

  • DRH.ma highlights the 96 companies labeled Feel Good and Krunchy Company, praising an approach that "puts people, innovation, and ethics at the heart of HR priorities."

  • Les Eco focuses on Concentrix Morocco, distinguished twice for its innovative HR strategy, proving that recognition is possible when employee experience is central.

  • H24info discusses the dual objective of this edition: to value companies where well-being at work is a reality, while launching two new labels to better guide talent in their career choices.

  • In a second article, H24info focuses on the challenge of workplace well-being, and offers exclusive comments gathered during the ceremony:
    Workplace well-being: a challenge

  • Challenge mentions the "celebration of best HR practices" with a full report highlighting the impact of labels on company attractiveness for young Moroccan executives.

  • Finally, Hit Radio energetically celebrated this major HR event with music, highlighting the year's most inspiring employers.

 

Why is this strategic for your company?

This media coverage gives labeled companies increased exposure and credibility with top talent. The Feel Good and Krunchy Company labels are now trusted markers for candidates seeking purpose, transparency, and a stimulating work environment.

Recognition through these labels shows a committed company culture, strengthens the impact of your HR communications, and attracts demanding profiles aligned with your values. By highlighting your concrete commitments, you position yourself as a leading employer.

And because a strong employer brand is key to attracting and retaining top talent, ReKrute supports you in promoting your distinction and making it a true lever for lasting attractiveness.

 

Also read: Employer Brand Ceremony 2025: Exceptional HR companies honored