Listening and kindness are part of the principles that structure the company culture

Clarification from Younès Elhimdy, Founder & CEO at Disty Technologies
In a constantly evolving IT sector, employee experience relies on companies' ability to support talent, foster their skill development, and create an environment based on listening, closeness, and kindness.
Younès Elhimdy, Founder & CEO at Disty Technologies, discusses the company's strengths, his vision of employee experience, and the levers put in place to enhance its attractiveness and well-being at work.
Disty Technologies is an importer-distributor of new technology products and solutions. The company has direct distribution agreements with global manufacturers and publishers for the Moroccan territory. It serves a network of around 1,800 IT resellers across the Kingdom, catering to both individuals and businesses. The company relies on several key functions-sales, marketing, logistics, and technical-where human capital plays a fundamental role in its success.
What has particularly contributed to Disty Technologies' reputation is its success story that began in 2013. Thanks to modern governance, the company has experienced rapid growth, allowing it to successfully go public in 2022 and become one of the major IT distributors in Africa. Its reputation is also built on the image of an innovative company driven by young talent, as well as continuous growth that regularly generates new recruitment needs. Disty Technologies is also recognized for the quality of its service and its start-up spirit, which has remained intact since its creation.
At Disty Technologies, every new employee benefits from an integration period and support from a senior or more experienced colleague to facilitate their skill development and adaptation to the work environment. Kindness is a central element of this integration phase. The company also places great importance on professional development. During annual evaluations, development prospects are offered based on each employee's desires, profile, and capabilities. The company's continuous growth facilitates the regular creation of new positions at all levels, offering real career opportunities. Disty Technologies also favors internal promotion over external recruitment, aiming to develop the talents already present within the organization.
Disty Technologies places particular importance on the well-being of its employees. Listening and kindness are part of the principles that structure the company culture. Throughout the year, several internal events and initiatives are organized to foster team development, strengthen cohesion, and develop a collective spirit. These actions contribute to making the professional daily life more enjoyable. The company, now publicly listed, also conducts regular communication actions to highlight its evolution, its success, and the development of its product and client portfolios, thereby reinforcing its image as a dynamic and innovative company. Disty Technologies also benefits from high visibility through the media, its presence on ReKrute for its recruitment campaigns, and its participation in various labeling initiatives, all contributing to strengthening its attractiveness to talent.
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