Tourism and the International Crisis
15 December 2009
Read by 1474 persons
Tourism and the International Crisis
Reflection day organized by the FNAVM
Determined to revive tourism in Morocco, more than 70 tourism professionals in Morocco answered the call of the National Federation of Travel Agencies of Morocco (FNAVM).
The federation chose Tangier as the first step for reflection before Fes on March 14 and 15, then Marrakech on March 28 and 29, to conclude with the national congress to be held on May 23 in Oujda. FNAVM members held a meeting at the Movenpick Hotel to analyze the tourism situation in Morocco and the problems hindering the progress of this sector. Afterwards, the president, accompanied by the secretary general and the president of ARAV Nord and federal member, José Estevez, held a press conference. Optimistic and mobilized to revive this vital sector for the national economy, the president announced the theme for this first stage: "Tourism, the international crisis, and new technologies."
He answered all the questions raised by the speakers and recalled the objective sought by national tourism leaders: to revive this economic driver while defying the global crisis through a general mobilization of all parties involved. We have a 2010 vision: to reach 10 million tourists. The global crisis is a boon if we know how to take advantage of it, he added. We have agreements to sign with several partners, including Ameudis Maroc, for agent training.
We need it, he concluded. The next day, Saturday, the president of the Regional Travel Agencies of the North organized a day of reflection on the theme "International crisis and new technologies." The president of ARAVN and that of the federation welcomed all the agents and personalities present at ISITT, followed by a screening at the port of Tangier-Med and new tourist projects in the region—important factors in the true revival of tourism in this region and, of course, beneficial to national tourism.
Then, the president of the federation briefly presented Vision 2010 and the objectives for 2020 to reach the chosen theme: "the international crisis and its repercussions on Morocco." He noted that despite the global crisis, national tourism can move forward if we know how to position ourselves. Our ambition is the upgrading and requalification of the travel agency profession. These are important factors that we want to discuss together so as not to be affected by the crisis. It is through this day of reflection and that of Fes on the Hajj and Umrah, what future, to arrive at the third stage in Marrakech: receptive tourism, products, and communication.
We want to place this profession within a legal framework, he concluded. The speakers, optimistic, showed their interest in the topics raised and all concluded that with the efforts of all parties concerned, national tourism will experience considerable growth. Some raised the new role of the travel agent: to be a tourist advisor and to ensure a good welcome—an idea shared by the president himself. In turn, Tahiri gave a comprehensive presentation on the tourism situation in Morocco and spoke about the Erach 2008-2010 program contract. He expressed confidence in a bright future for tourism in Morocco. For her part, Mrs. Arfaoui of Ameudis Maroc, the FNAVM's future partner, said she was ready to provide her support. The agreement between the two parties, FNAVN and Ameudis Maroc, will be signed at the Oujda congress. The president added that our goal is to turn to the private sector for agent training. To this end, we will sign framework contracts with several partners and added that the revival of tourism is the business of students, economic operators, and the national press as well.
General Mobilization
In the end, the president of the Regional Association of Travel Agencies of the North, José Estévez, stated that tourism is the engine of the Moroccan economy. Tangier, with its two ports—Tangier-Med, very active, and the other, a marina—and the economic revival of this city, is a tourism attraction center. We can only express our optimism for a true revival of national tourism despite the global crisis. Our collective will and mobilization can greatly contribute to this vital sector of the economy.
Abdelmajid Ben Saïd
Published March 16, 2009
Posted online March 22, 2009
lematin.ma
Determined to revive tourism in Morocco, more than 70 tourism professionals in Morocco answered the call of the National Federation of Travel Agencies of Morocco (FNAVM).
The federation chose Tangier as the first step for reflection before Fes on March 14 and 15, then Marrakech on March 28 and 29, to conclude with the national congress to be held on May 23 in Oujda. FNAVM members held a meeting at the Movenpick Hotel to analyze the tourism situation in Morocco and the problems hindering the progress of this sector. Afterwards, the president, accompanied by the secretary general and the president of ARAV Nord and federal member, José Estevez, held a press conference. Optimistic and mobilized to revive this vital sector for the national economy, the president announced the theme for this first stage: "Tourism, the international crisis, and new technologies."
He answered all the questions raised by the speakers and recalled the objective sought by national tourism leaders: to revive this economic driver while defying the global crisis through a general mobilization of all parties involved. We have a 2010 vision: to reach 10 million tourists. The global crisis is a boon if we know how to take advantage of it, he added. We have agreements to sign with several partners, including Ameudis Maroc, for agent training.
We need it, he concluded. The next day, Saturday, the president of the Regional Travel Agencies of the North organized a day of reflection on the theme "International crisis and new technologies." The president of ARAVN and that of the federation welcomed all the agents and personalities present at ISITT, followed by a screening at the port of Tangier-Med and new tourist projects in the region—important factors in the true revival of tourism in this region and, of course, beneficial to national tourism.
Then, the president of the federation briefly presented Vision 2010 and the objectives for 2020 to reach the chosen theme: "the international crisis and its repercussions on Morocco." He noted that despite the global crisis, national tourism can move forward if we know how to position ourselves. Our ambition is the upgrading and requalification of the travel agency profession. These are important factors that we want to discuss together so as not to be affected by the crisis. It is through this day of reflection and that of Fes on the Hajj and Umrah, what future, to arrive at the third stage in Marrakech: receptive tourism, products, and communication.
We want to place this profession within a legal framework, he concluded. The speakers, optimistic, showed their interest in the topics raised and all concluded that with the efforts of all parties concerned, national tourism will experience considerable growth. Some raised the new role of the travel agent: to be a tourist advisor and to ensure a good welcome—an idea shared by the president himself. In turn, Tahiri gave a comprehensive presentation on the tourism situation in Morocco and spoke about the Erach 2008-2010 program contract. He expressed confidence in a bright future for tourism in Morocco. For her part, Mrs. Arfaoui of Ameudis Maroc, the FNAVM's future partner, said she was ready to provide her support. The agreement between the two parties, FNAVN and Ameudis Maroc, will be signed at the Oujda congress. The president added that our goal is to turn to the private sector for agent training. To this end, we will sign framework contracts with several partners and added that the revival of tourism is the business of students, economic operators, and the national press as well.
General Mobilization
In the end, the president of the Regional Association of Travel Agencies of the North, José Estévez, stated that tourism is the engine of the Moroccan economy. Tangier, with its two ports—Tangier-Med, very active, and the other, a marina—and the economic revival of this city, is a tourism attraction center. We can only express our optimism for a true revival of national tourism despite the global crisis. Our collective will and mobilization can greatly contribute to this vital sector of the economy.
Abdelmajid Ben Saïd
Published March 16, 2009
Posted online March 22, 2009
lematin.ma
