The company continually invests in training, coaching, upskilling, and internal development paths

Spotlight on Yassine Benkirane, TELUS Digital Operations Senior Director & Country Lead Morocco.

In a sector where digital transformation, artificial intelligence, and customer experience are reshaping organizations, employee experience becomes a key driver for supporting performance, innovation, and lasting team engagement.

Yassine Benkirane, TELUS Digital Operations Senior Director & Country Lead Morocco, discusses the strengths of TELUS Digital Maroc, his vision of employee experience, and the strategies put in place to enhance its attractiveness and workplace well-being.

TELUS Digital Maroc is now a leading strategic partner for customer experience, artificial intelligence, and digital transformation for some of the world's most demanding international brands. The company develops innovative solutions combining next-generation customer support, digital services, artificial intelligence, and operational excellence. Its ability to blend overall performance with a deeply human culture is one of its main differentiating factors. In Morocco, TELUS Digital Maroc has built a multicultural, agile, and truly innovative international hub capable of attracting, developing, and retaining top talent. Continuous learning, impact, and excellence are at the core of its identity. Its reputation is also built on a strong culture of authenticity, inclusion, collaboration, and responsible innovation.

At TELUS Digital Maroc, employee experience is seen as a true strategic driver of performance and innovation. The company strives to create an environment where every employee feels valued, heard, and able to reach their full potential. The internal culture is based on close management, transparency, inclusion, and accountability. Recognition programs, leadership talks, internal events, well-being initiatives, and systems that encourage direct dialogue with management actively contribute to team engagement. Talent development is also a key focus. The company continually invests in training, coaching, upskilling, and internal development paths to offer everyone ambitious career prospects, both locally and internationally.

For TELUS Digital Maroc, workplace well-being is a central pillar of its culture and leadership vision. The company believes that sustainable performance relies above all on engaged, fulfilled employees working in a positive and inclusive environment. Many concrete initiatives have been implemented: well-being programs, sports and community activities, modern collaborative spaces, psychological support systems, and programs dedicated to mental health. The company's attractiveness also stems from its ability to offer more than just a job: a true international career experience driven by innovative projects, a dynamic environment, and high-potential development opportunities. Finally, TELUS Digital Maroc's societal commitment strongly enhances its employer brand. Through community actions, volunteering initiatives, and social impact programs, employees actively participate in projects that have a lasting and positive impact on society.

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