Call Centers

The call center market has seen sustained growth since the first center was established in Casablanca in 2001. By the end of 2005, Morocco had more than 10,000 positions spread across the country.

Today, with around fifty call centers, Morocco has approximately 10,000 positions for telemarketers, operators, and telesales representatives, generating a turnover of around 75 million Euros in 2004. This growth trend is expected to continue in 2006, with forecasts of doubling or even tripling these figures.

Due to its geographical proximity to Europe, Morocco benefits from considerable advantages in terms of culture and language, making the Kingdom a leading country in hosting call centers. Call centers are spreading throughout the country, with growing interest in Casablanca, the economic capital and the most French-speaking region of the Kingdom; but also in Tangier, where Spanish is commonly spoken, attracting Spanish investors.

The main sectors involved in these call centers are telecommunications, services, banking, insurance, and distance selling.

The constantly multiplying and diversifying call centers attract young graduates and engineers from public and private schools. These human resources, with qualifications ranging from high school diploma to master's degree, depending on the position sought, flock to Call Centers where they pursue a rewarding career with very attractive salaries, social benefits, and rapid career advancement opportunities.