New leadership profiles emerge in Morocco
20 April 2009
Read by 1685 persons
Text: Optimistic, realistic, and combative bosses. This is essentially the result of the first barometer of the Moroccan business climate, conducted by IFOP on behalf of the CGEM.
In Morocco, more than three-quarters of the decision-makers surveyed in a study conducted by IFOP on behalf of the CGEM declared themselves optimistic. 81% of them are optimistic about their sectors and 82% about their own companies. Despite the impact of the international economic situation, the proportion of managers predicting an improvement in the financial situation of their companies in the next three months peaked at 43%, while the rate of deterioration is 9%. Similarly, strong confidence in the government's economic policy was felt, particularly by managers of VSEs and SMEs. Favorable judgments were collected in favor of the government's economic actions.
These results were unveiled with the addition of the first barometer of the Moroccan business climate with the General Confederation of Moroccan Enterprises (CGEM). This measure aims to provide transparent figures through a professional survey. "This is a scientific approach presented in the form of a survey that will be renewed quarterly. This is to measure the opinion of operators in the national economic field and to be able to act appropriately with the public authorities," noted Moulay Hafid Elalamy, president of the CGEM, at the press conference held on Wednesday, April 15 in this regard. The barometer thus presents the result of a study carried out by the French Institute of Public Opinion (IFOP) for a cost of 240,000 euros spread over 4 waves per year. This study targeted a sample of 601 managers of national companies. Methodologically, representativeness was ensured by "quotas" after stratification by company size and region. The investigations, which took place by telephone from March 11 to 25, 2009, highlighted a new profile of managers who are both "optimistic, realistic, and combative." According to Mr. Elalamy, "this attitude inspires confidence and is perceived as a reform that is both obligatory and adapted to the national economic situation." By reading the assigned figures, it appears that 60% of the managers questioned have a good understanding of the major Moroccan socio-economic orientations. Despite the massive positivism, the study does not hide the fears in the face of the current crisis. 27% fear a worsening of the economic crisis. Consequently, several segments are concerned, namely business leaders in the trade, textile, and industrial sectors, as well as structures of 50 to 249 employees.
Similarly, 53% of those questioned do not plan to make investments in the next quarter. Other concerns within the business world that will need to be monitored over time, namely payment deadlines, competition, and the informal economy.
Mounir Siraj
Published on April 16, 2009
Posted online on April 20, 2009
aujourdhui.ma
In Morocco, more than three-quarters of the decision-makers surveyed in a study conducted by IFOP on behalf of the CGEM declared themselves optimistic. 81% of them are optimistic about their sectors and 82% about their own companies. Despite the impact of the international economic situation, the proportion of managers predicting an improvement in the financial situation of their companies in the next three months peaked at 43%, while the rate of deterioration is 9%. Similarly, strong confidence in the government's economic policy was felt, particularly by managers of VSEs and SMEs. Favorable judgments were collected in favor of the government's economic actions.
These results were unveiled with the addition of the first barometer of the Moroccan business climate with the General Confederation of Moroccan Enterprises (CGEM). This measure aims to provide transparent figures through a professional survey. "This is a scientific approach presented in the form of a survey that will be renewed quarterly. This is to measure the opinion of operators in the national economic field and to be able to act appropriately with the public authorities," noted Moulay Hafid Elalamy, president of the CGEM, at the press conference held on Wednesday, April 15 in this regard. The barometer thus presents the result of a study carried out by the French Institute of Public Opinion (IFOP) for a cost of 240,000 euros spread over 4 waves per year. This study targeted a sample of 601 managers of national companies. Methodologically, representativeness was ensured by "quotas" after stratification by company size and region. The investigations, which took place by telephone from March 11 to 25, 2009, highlighted a new profile of managers who are both "optimistic, realistic, and combative." According to Mr. Elalamy, "this attitude inspires confidence and is perceived as a reform that is both obligatory and adapted to the national economic situation." By reading the assigned figures, it appears that 60% of the managers questioned have a good understanding of the major Moroccan socio-economic orientations. Despite the massive positivism, the study does not hide the fears in the face of the current crisis. 27% fear a worsening of the economic crisis. Consequently, several segments are concerned, namely business leaders in the trade, textile, and industrial sectors, as well as structures of 50 to 249 employees.
Similarly, 53% of those questioned do not plan to make investments in the next quarter. Other concerns within the business world that will need to be monitored over time, namely payment deadlines, competition, and the informal economy.
Mounir Siraj
Published on April 16, 2009
Posted online on April 20, 2009
aujourdhui.ma
