Social Networks Overshadow Traditional Recruitment Tools
6 August 2012
Read by 2038 persons
A survey of 467 people shows that social networks are becoming critically important compared to other recruitment channels. These tools have proven their efficiency, despite some imperfections.
Facebook, Twitter, LinkedIn, Viadeo…, social networks are becoming increasingly popular and fascinate the internet community. Whether young or old, users use them almost daily, whether to stay in touch with friends, discuss current important topics, share documents or... share resumes and recruit candidates.
Regarding the latter use, recruitment and job searching, the phenomenon is growing in Morocco, leading many HR professionals to ask several questions: What is the impact of social networks on traditional recruitment tools and methods? How are companies adapting to the use of these tools? How are social networks integrated into job search strategies and processes? A survey by MCRM Consulting on the use of social networks in recruitment attempted to answer these questions.
The survey included 467 respondents, including 352 candidates actively or passively seeking employment, and 115 companies and administrations operating in various fields. Face-to-face interviews were also conducted with recruitment managers.
For Ali Zarhali, CEO of the firm, "the survey on social networks aims to analyze the current influence of these tools on recruitment, to understand the employment market's reactions to the changes brought about by social networks."
It appears that social networks are not the primary tools for e-recruitment but hold a comfortable position, given that their primary role remains networking. Job sites remain the top choice for companies, followed by ANAPEC (National Agency for Employment and Skills Development). However, social networks surpass spontaneous applications, HR websites, and general websites.
What are companies looking for through these networks? Mainly information consistent between a person's resume and the profile sought. So be careful! If you have a job interview tomorrow, keep in mind that the recruiter has probably "googled" your "first name, last name" and probably knows more about you.
For candidates, using social networks in their job search allows for real-time communication and proximity to the company. Among the drawbacks, the fear of virtual identity theft significantly deters candidates.
Brahim Habriche.
Lavieeco.com
Published July 18, 2012.
Posted August 6, 2012.
Facebook, Twitter, LinkedIn, Viadeo…, social networks are becoming increasingly popular and fascinate the internet community. Whether young or old, users use them almost daily, whether to stay in touch with friends, discuss current important topics, share documents or... share resumes and recruit candidates.
Regarding the latter use, recruitment and job searching, the phenomenon is growing in Morocco, leading many HR professionals to ask several questions: What is the impact of social networks on traditional recruitment tools and methods? How are companies adapting to the use of these tools? How are social networks integrated into job search strategies and processes? A survey by MCRM Consulting on the use of social networks in recruitment attempted to answer these questions.
The survey included 467 respondents, including 352 candidates actively or passively seeking employment, and 115 companies and administrations operating in various fields. Face-to-face interviews were also conducted with recruitment managers.
For Ali Zarhali, CEO of the firm, "the survey on social networks aims to analyze the current influence of these tools on recruitment, to understand the employment market's reactions to the changes brought about by social networks."
It appears that social networks are not the primary tools for e-recruitment but hold a comfortable position, given that their primary role remains networking. Job sites remain the top choice for companies, followed by ANAPEC (National Agency for Employment and Skills Development). However, social networks surpass spontaneous applications, HR websites, and general websites.
What are companies looking for through these networks? Mainly information consistent between a person's resume and the profile sought. So be careful! If you have a job interview tomorrow, keep in mind that the recruiter has probably "googled" your "first name, last name" and probably knows more about you.
For candidates, using social networks in their job search allows for real-time communication and proximity to the company. Among the drawbacks, the fear of virtual identity theft significantly deters candidates.
Brahim Habriche.
Lavieeco.com
Published July 18, 2012.
Posted August 6, 2012.
