Human Resources in Morocco

26 January 2006 Read by 2490 persons

Human Resources in Morocco are undergoing a significant transformation. The job market currently faces the same HR challenges that France faced around 2000, before the arrival of the first job portals like ReKrute.com.

To respond more quickly to the demands of their sectors, companies need to recruit the right people at the right time, with high quality and increasingly shorter deadlines. However, the traditional three-part structure of the recruitment market can no longer meet these needs.

The most commonly used methods today are:

  • Direct recruitment, through personal contact, recommendations, or unsolicited applications.
  • Recruitment through advertisements, published by companies or recruitment agencies in the press.
  • Direct approach, most commonly practiced by headhunters.

This structure has remained largely stable for many years, despite the imperfections of a market that is not very transparent or fluid, as it is compartmentalized and atomized. Hence the frustration of more and more companies, which despite a high unemployment rate, feel they have little choice, and the frustration of candidates who, wanting to find a new job, do not know who might be interested in their profile.

Candidates therefore adopt various strategies, often costly and ultimately ineffective: networking, placing job applications in the press (nearly 1000 job applications from candidates each week in the 3 main publications), responding to job offers completely different from their profile, etc.

Most players have nevertheless perceived the potential contribution of the Internet to this market, by creating job sites, or using job sections of local or foreign general websites, but the main obstacle remains the quality of the services offered.

Benefiting from the exponential growth of Internet subscriptions (doubling of the number of subscribers in the last 12 months, and acceleration following the March 2005 ADSL price drop) and more generally the number of Internet users (more than 6 million according to the latest studies, a significant portion of whom use the 2500 cybercafés in the Kingdom), ReKrute.com aims to become the leading job portal in Morocco, with the ambition of positively contributing to the efficiency of the recruitment market and thus making Moroccan companies more competitive on the global market.

A true job marketplace, this site will be the unique meeting place for candidates and employers in Morocco. The impact of ReKrute.com will be to bring more professionalism, efficiency, and new opportunities to the entire market.