Title: Talents are identified from the moment they join, with dedicated development and support paths: insights from Fatna Abdouh, HR Director Deputy Morocco at Foundever

In a constantly changing world of work, attracting, engaging, and keeping talent is no longer just about offering a job. It's about providing an environment where everyone can learn, grow, be recognized, and build a long-term career.

Fatna Abdouh, HR Director Deputy Morocco at Foundever, shares the group's vision on employee experience, skill development, and the factors that strengthen its attractiveness in Morocco.

Foundever is a global leader in customer experience, present in over 45 countries and a partner to major international brands. The group supports its clients through customer relations, support, sales, digital services, and technological innovation solutions.

In Morocco, Foundever is a major player in the sector today, with over 7,000 employees spread across Rabat, Casablanca, Fes, and Tangier. What particularly sets the company apart is its ability to combine operational performance, innovation, digitalization, and human connection.

At Foundever Morocco, employee experience is central to the HR strategy. The company pays special attention to skill development, internal mobility, recognition, and team support.

Talents are identified from the moment they join, with dedicated development and support paths. Over 90% of internal opportunities are now filled through internal promotion, showing the group's commitment to investing in the long-term growth of its employees.

Teams also benefit from numerous recognition initiatives, implemented both at the Group level and locally, to reward performance and strengthen engagement. Foundever also invests in digital tools and dedicated engagement initiatives to simplify the employee experience and enhance managerial closeness in an ever-changing environment.

In this dynamic, the company also organizes weeks dedicated to artificial intelligence to support employees through this transformation, while gathering their feedback from the field to continuously improve the employee experience.

One of Foundever's main strengths lies in its multicultural and dynamic environment, which offers real opportunities for professional growth and development. The company implements several initiatives focused on well-being, engagement, recognition, and quality of life at work.

Among these is its participation in the Moroccan Company Games, during which Foundever Maroc was recognized for its social responsibility initiatives. Foundever also develops innovative projects related to digital transformation and artificial intelligence to offer its employees a modern, stimulating, and future-oriented work environment.

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Read also: Foundever Morocco: employer branding is not a concept: it's a lived reality.