Event Management: A Sector Undergoing Standardization
23 June 2008
Read by 4570 persons
Current practices in the Moroccan event management sector sometimes significantly harm the end client and the reputation of other agencies.
Indeed, if it's not the bill that increases exorbitantly with endless intermediary commissions, subcontracting obliges!!!
Some event agencies try to manage areas of expertise that are far outside their scope of competence, instead of subcontracting them to competent providers.
It is true that the market has become highly competitive and that the various societal changes require much adaptation to better meet the increasingly demanding market demands, but this should not justify actions outside the framework of ethics and deontology in terms of positioning in the face of competition.
However, the facts show the contrary. The unsuccessful organization of an event in Tetouan on June 14 demonstrated that there are limits to managing projects outside one's area of expertise for important events for the future of a humanist, essentially rich and spiritual Morocco, sustainable over time, durable in its practices, supportive in its general scope, and moving towards the full realization of its potential.
Objective analysis of the facts has shown that the perfectly unfounded criticisms addressed to me by the organizing agency of this event, concerning the variable diameter of the geodesic dome, called "free span", is an insidious attempt to mask more than overwhelming realities and a certain incompetence in the technical field.
Maroc Dômes was only a subcontracting logistics provider for this event in terms of the structures it had to provide to this event agency.
As stipulated in the contracts, this agency clearly had the responsibility of shortlisting and coordinating competent providers to successfully manage this crucial event representing one of the country's major economic opportunities.
Maroc Dômes created an original and relevant concept for the event that this event agency presented for the call for tenders issued by a public institution.
Then, this agency chose to manage the organizational part itself, and here are the results:
It demonstrated unparalleled incompetence, treating this major event for Morocco's international image irresponsibly:
-Poor management of the dome space due to a lack of technical expertise,
-Use of a tent in which people suffocated due to poor ventilation management
-Inability to project the animations in the tent that were planned to be projected in the dome,
-Time loss to remove the carpeting inspected by a verification office since it did not meet safety standards
-Poor use of the dome for the gala evening which was supposed to be the highlight of the evening and whose objective was to enable the tourism sector to benefit from international exchanges…
-The prohibition for the associates of Maroc Dômes, invited by a public institution, from accessing the gala evening, forcing a member of another public institution to intervene to correct the error of the event organizing agency.
So let's not use seniority in the sector to discredit a bold young company, making it the ideal scapegoat to conceal and avoid facing its own shortcomings, jeopardizing the reputation of an event that only deserved pride and full personal commitment in its realization.
Hopefully, this will serve as a lesson for future practices, and that the end client always gets a result that matches their financial investment.
Fortunately, the public institutions directly involved did a remarkable job in terms of the quality of the program and the speakers.
Maroc Dômes has therefore decided, based on the events it has organized in the past for direct advertisers, to no longer offer its services to agencies but directly to advertisers.
For information, the last event organized by Maroc Dômes for the association "Pour Un Maroc Vert" was the 1st African Festival on Ecology and Sustainable Development certified by the European Commission as part of the Energy Days program.
We therefore seek to support companies concerned about their environmental impact and committed to civic action in their approach.
Published on June 20, 2008
Posted online on June 23, 2008
managers.ma
Indeed, if it's not the bill that increases exorbitantly with endless intermediary commissions, subcontracting obliges!!!
Some event agencies try to manage areas of expertise that are far outside their scope of competence, instead of subcontracting them to competent providers.
It is true that the market has become highly competitive and that the various societal changes require much adaptation to better meet the increasingly demanding market demands, but this should not justify actions outside the framework of ethics and deontology in terms of positioning in the face of competition.
However, the facts show the contrary. The unsuccessful organization of an event in Tetouan on June 14 demonstrated that there are limits to managing projects outside one's area of expertise for important events for the future of a humanist, essentially rich and spiritual Morocco, sustainable over time, durable in its practices, supportive in its general scope, and moving towards the full realization of its potential.
Objective analysis of the facts has shown that the perfectly unfounded criticisms addressed to me by the organizing agency of this event, concerning the variable diameter of the geodesic dome, called "free span", is an insidious attempt to mask more than overwhelming realities and a certain incompetence in the technical field.
Maroc Dômes was only a subcontracting logistics provider for this event in terms of the structures it had to provide to this event agency.
As stipulated in the contracts, this agency clearly had the responsibility of shortlisting and coordinating competent providers to successfully manage this crucial event representing one of the country's major economic opportunities.
Maroc Dômes created an original and relevant concept for the event that this event agency presented for the call for tenders issued by a public institution.
Then, this agency chose to manage the organizational part itself, and here are the results:
It demonstrated unparalleled incompetence, treating this major event for Morocco's international image irresponsibly:
-Poor management of the dome space due to a lack of technical expertise,
-Use of a tent in which people suffocated due to poor ventilation management
-Inability to project the animations in the tent that were planned to be projected in the dome,
-Time loss to remove the carpeting inspected by a verification office since it did not meet safety standards
-Poor use of the dome for the gala evening which was supposed to be the highlight of the evening and whose objective was to enable the tourism sector to benefit from international exchanges…
-The prohibition for the associates of Maroc Dômes, invited by a public institution, from accessing the gala evening, forcing a member of another public institution to intervene to correct the error of the event organizing agency.
So let's not use seniority in the sector to discredit a bold young company, making it the ideal scapegoat to conceal and avoid facing its own shortcomings, jeopardizing the reputation of an event that only deserved pride and full personal commitment in its realization.
Hopefully, this will serve as a lesson for future practices, and that the end client always gets a result that matches their financial investment.
Fortunately, the public institutions directly involved did a remarkable job in terms of the quality of the program and the speakers.
Maroc Dômes has therefore decided, based on the events it has organized in the past for direct advertisers, to no longer offer its services to agencies but directly to advertisers.
For information, the last event organized by Maroc Dômes for the association "Pour Un Maroc Vert" was the 1st African Festival on Ecology and Sustainable Development certified by the European Commission as part of the Energy Days program.
We therefore seek to support companies concerned about their environmental impact and committed to civic action in their approach.
Published on June 20, 2008
Posted online on June 23, 2008
managers.ma
