Large Companies Better Understand the Importance of Internal Communications

Good communication skills, maturity, listening skills, initiative, and Arabic language proficiency are qualities required for an internal communications manager.
For most managers, the net salary does not exceed 12,000 DH.

Meriem El Kerzazi Recruitment Manager at Diorh.
"The position requires great discretion as well as mastery of both classical and dialectal Arabic".

Diplomacy, charisma, listening and reporting skills, interpersonal skills, good expression; the internal communications manager can play an important role in information flow within the company. This is true, however, only if they have the necessary resources and the support of senior management. An explanation with Meryem El Kerzazi, recruitment manager at Diorh.

1. La Vie éco: Internal communication is one of the functions that struggles to establish itself. Why is this?
Meriem El Kerzazi: It is true that companies, in general, do not yet give great importance to this function. This is evident in recruitment: supply and demand remain limited in this area. Today, large companies better understand its importance, although some SMEs are starting to implement it. In large companies, the function is crucial because their main concern is communicating about projects, achievements, etc. It keeps employees informed about important events in their company and breaks down barriers between departments. Through internal communication, the management also aims to motivate and improve team cohesion.

2. What is actually expected of an internal "com'" manager?
Their role is to act as a link between different departments, but especially between management and employees, and vice versa. This is a very sensitive role! Their tasks include: making the company and its products or services known to all employees, covering all company news, and handling social communication. Internal communication allows for greater transparency and reduces rumors... The manager often reports to either the communications director, senior management, or human resources. It should not be forgotten that such a position requires very specialized expertise in developing content for websites, internal newspapers, and magazines. The internal com' manager must also know how to organize management conventions and seminars...

3. What other skills or qualities are required?
These include good communication skills, maturity, listening and reporting skills, and a strong sense of initiative. The position also requires great discretion, as it involves conveying information appropriately. Finally, good oral and written communication skills are necessary to succeed. Today, it is often required that these managers have a command of classical or dialectal Arabic to better convey internal messages.

4. What are the typical salary practices?
There is not necessarily consistency here! It all depends on the company and the candidate's experience. For example, the average salary of a manager in a large company with 5 to 8 years of experience can reach up to 15,000 DH or more. Otherwise, in most cases, it rarely exceeds 12,000 DH net.

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